Choosing the Right Social Media Platform for Your Business – a Conceptual Framework
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Choosing the right social media platform for your business – A Conceptual frameworkSandip GhoshDIGM Sec BRoll : 15010314915th Dec , 11:59pmFirst, before creating the conceptual framework of the right social media platforms, lets us go through the different social media platforms.FacebookTwitterPinterestYouTubeLinkedInInstagram Google+SnapChat[pic 1]Figure 1 Different social media platforms and their statsFacebookFacebook has a user base of 1.79 billion monthly. (
PinterestPinterest is utilized for “scrapbooking” or, at the end of the day, sparing substance by “sticking” photographs to a virtual announcement board. Female clients rule the Pinterest statistic. Probably the most widely recognized pins are formulas, style thoughts, striking photos, and DIY creates. Since Pinterest is a visual-based stage, it requires solid design to draw in more clients. Fruitful business utilization of Pinterest has been connected to solid retail deals.YouTubeOne of the most used social media platform, it terms of net minutes spends per day. The average session in YouTube is around 40 minutes. And with over 1.2 active monthly users, we can actually gauge the amount of time share YouTube is having. All the important this, is that to use YouTube, we need not log into it or neither do we need to have any account. Thus YouTube have been a huge success in the developing and the third world countries.Accordingly, YouTube has turned out to be one of the greatest web crawler stages. A large number of these looks are for “How To” recordings. Benefit industry organizations who can offer this kind of substance function admirably on this stage.LinkedInLinkedIn has the qualification of being the most used stage for more seasoned groups of onlookers. It gloats the biggest clients among ages 30-49. LinkedIn is additionally one of a kind since it has a restricted core interest. Individuals utilize LinkedIn to look for occupations and to arrange professionally. Subsequently, the stage is helpful for B2B lead era, general systems administration, and in addition enlisting workers. Also with the use of analytics, LinkedIn has gone up the rank of the best social media platform in term of job searches and job posting. It is regarded as a platform where people could look into the profile of potential candidate and take decision much faster. InstagramInstagram is one of the quickest developing stages, particularly among a youthful group of onlookers. Like Pinterest, Instagram depends on photographs for discussion. Subsequently, this stage works truly well for visual based organizations, similar to workmanship, sustenance, retail, and excellence. Since its a developing stage, theres less commotion than Facebook. This implies the stage is valuable for producing leads in light of the fact that your compass is more extensive.StrategiesNow looking into the strategy model or the framework that should be used in determining the best suitable social media platform.[pic 2]Figure 2 Strategy Model