Negotiation Practice Planning
Negotiation Planning Paper Example:
BATNA: If I am not able to close a deal for Moms.com my BATNA would be to license a different show from another producer. The value of this show would be $3M which is significantly less than Moms.com. In addition, if I were to license a different show it probably wouldn’t increase my station’s audience share as much either.

Reservation Price: My reservation price for this negotiation will be $60k per episode. The reason why is because even if I pay $60k per episode Moms.com should still end up being profitable for my station.

Goal: From my research I know that the lowest price that I can anticipate purchasing the license for is $30k per episode. As a result, my goal will be $30k per episode, and even payment distribution over 5 years, and the right to air each episode eight times.

What are your sources of power? In this negotiation I believe that one of my primary sources of power is that my station has not purchased the rights to any show in 3 years. As a result, vendors of shows like HOLLYVILLE will know that we will be in the market for more shows during the next few years and they will want to build a relationship with my station increase the chance that we will license from them again in the future.

BATNA: If I am not able to close a deal for Moms.com my BATNA would be to license a different show from another producer. The value of this show would be $3M which is significantly less than Moms.com. In addition, if I were to license a different show it probably wouldn’t increase my station’s audience share as much either.

Reservation Price: My reservation price for this negotiation will be $60k per episode. The reason why is because even if I pay $60k per episode Moms.com should still end up being profitable for my station.

Goal: From my research I know that the lowest price that

Get Your Essay

Cite this page

Reservation Price And Lowest Price. (June 28, 2021). Retrieved from https://www.freeessays.education/reservation-price-and-lowest-price-essay/