Loyality of Schemes – Hotel Loyalty Schemes
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Hotel Loyalty Schemes
[Authors Name]
[Faculty Name]
[Department or School Name]
[Month Year]
Acknowledgement
I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.
DECLARATION
I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.
Abstract
In this study we try to explore the concept of the loyalty schemes and their effectiveness in two of the famous hotels in the United Kingdom in a holistic context. The main focus of the research is to perform a comparative study regarding the contribution of the loyalty schemes, marketing strategies and customer retention and management strategies in the hospitality industry. The research analyzes the tow hotels and, on the basis of the research results obtained, it also gives ultimate and outcomes of the entire hospitality industry of United Kingdom in general. Moreover, this research report analyzes analyzes the many aspects of the increasing efficacy and effectiveness of the hotel industry of the UK.
Contents
Chapter 1 Introduction
1.1 Background
1.2 Background of Hotel Industry in United Kingdom
1.3 Problem Statement
1.4 Objectives of Research
1.5 Research Questions
1.4 Learning Process
1.5 Structure of the report
Chapter 2 Literature Review
2.1 Four Star Hotels
2.2 The leading brands in the UK
2.2.1 Hilton International
2.2.2 Holiday Inn
2.3 Possible Problems in Hotel Products
2.4 Loyalty Programs
2.5 Transition off-line/on-line
2.6 Growth of Corporate Ownership
2.7 The Rapid Growth of Hotel Industry
Chapter 3 Research Methodology
3.1 Introduction
3.2 The Research Philosophy
3.3 Research approach
3.4 Research objective
3.5 Research Design
3.6 A quantitative research
3.7 Data Collection Method
3.8 Techniques for Finding Data
3.8.1 Surveys
3.8.2 Interview
3.8.3 Questionnaire
3.8.4 Observation
3.9 Research Strategy
3.9.1 Different Strategies
3.10 Method Applied in Current Research: Questionnaire
3.10.2 Sampling
3.10.3 Sampling Limitation
3.11 Ethical Considerations
3.12 Summary
Chapter 4 Analysis of findings
4.1 Introduction
4.1.1 Quantitative Survey Results
4.2 Descriptive Statistics
4.4 Summary
Chapter 5 Conclusion
5.1 Conclusion of study
5.3 Limitation of the Study
Reference
Appendix A
Questionnaire
Chapter 1 Introduction
The main aim of this chapter is to introduce the research topic, background of the implementation of the loyalty schemes in hotels of UK, and the objective of this research is to analyze the Hilton Hotel and Holiday Inn for the the effective contribution of the marketing and loyalty schemes. The aim of the research is to study the impact of the customer services strategies and several different campaigns. The research conducted is primarily based on a survey of a selected sample of front office managers and sales managers.
The purpose of this research is to analyze the impact of loyalty schemes in the hotel industry, specially focusing on the analysis of this impact in the UK among Hilton and Holiday Inn. It should be that the strategy based on branding is relatively new in the hospitality industry. The first hotel brands appeared not so important, even after the post- war. It cited the example of the U.S. chain Hilton Hotels Corporation, historical and has been innovative in areas such as offering national coverage in the Together, listing, hotel franchising, etc., which has not diversified its strategy brands well into the eighties. It is for this reason that the branding has only recently begun to be treated as more than just a name on the door a hotel. In contrast, virtually all major hotel chains claim, currently developing its strategy of branding and multi branding. The brand, or more accurately, the success or the failure to build a brand, is one of the main topics in the hospitality industry. They are no longer only the franchise