Laugh Your Way To Business SuccessEssay Preview: Laugh Your Way To Business SuccessReport this essayLaugh your way to business successThere are many advantages and disadvantages associated with advertising on the Internet and the development of an e-business. Today it is very clear that the use of the Internet as another media channel is just the start of the application of the media in a business context. But there are many things that are to be considered.
A company cannot expect to gain a profit on an Internet activity based on the companyÐŽ¦s way in which it creates value and profit in the non-digital world. The consequence of this will most fre-quently be just another channel supported by an extra layer of parallel processes, which gives the company extra costs. Very few are able to derive a profit from this and for the majority the invest-ment cannot be characterized as anything else but a learning experience.
In order to avoid this, you have to change the way you think of e-marketing and integrate communi-cation experts in the process of composing the website. This has proven itself very profitable in the world of e-marketing, which is basically about attracting new customers and keeping the existing. But in order to attract new customers you have to incorporate such complex concepts as creativity and humour into your strategy.
Even though it is common sense that things like creativity and humour are rarely found in the office of a computer expert and are more likely to be found in ad- or communication agencies, it still seems as though the companies have failed to take advantage of this. As written in The Sunday Telegraph from July 15, 2001, research shows that 90 percent of websites are developed by com-puter experts or communication inexperts as they call them.
So if the companies started co-operating with advertising and communication experts in order to incorporate creativity and humour into their e-marketing strategy, and they should be able to laugh their way to e-business success.
But how effective is the Internet when used for a marketing purpose? In 2001, a research group called Forrester Research made an analysis of how the big websites market themselves. One of the things that stands out is the fact the websites spent almost half of their marketing budget on offline media such as magazines, television and radio. This strikes me as quite peculiar, as the websites should represent the digital world. But it just proves that Internet cannot stand alone when used for a marketing purpose. The analysis also showed that the most frequently used online methods were banner advertising, e-mail and ÐŽ§buttonsÐŽÐ. These methods are really just a transfer of the way of thinking used when advertising
Although the data shows that the Internet is at a juncture of change in terms of usage, both in terms of the size of the ad market and in terms of the size of the budget available for an e-mail delivery service, for example, it also shows a change in perception and use of the Internet
We also see that the Internet has many applications. For instance of course I find that a lot of web users use this website, but when they visit a magazine they also visit a website that has many articles. So even though it makes a difference, this kind of online ad is not an effective means for spreading your message with people.
However, if I wanted to spread and I went to a magazine, I would try to share it with a lot of readers, even though to my knowledge you are not going to send out a link directly to the magazine. I was not sure if I could achieve such a reach, so I just didn’t share, but I had very similar results as well. It is also worth noting that in many cases there are also very similar websites that are developed without the Internet, and the Web has a lot of use case in these matters
When analyzing Web marketing the Internet has also played a huge role in determining the effectiveness of various types of digital marketing activities.
The most important factors in deciding on the number of digital marketing programs are probably the way that advertisers use social media, the types of services that are supported by their websites, the use of search engines, whether the target audience is young or old, the cost of online advertising, Internet services for advertising purposes. The most important factor is how you plan your marketing campaign, so as to improve the effectiveness of your marketing efforts. To be sure, we do not all agree that most websites need to have all the pieces in place, but even when it is the most costly part of the Internet it is certainly not always necessary. In a study on the feasibility of online advertising, there has been such a low threshold of failure as to convince many respondents (17%). Nevertheless, we can say that many consumers are still using all of these types of services.
I believe that in an e-commerce world, the Internet is being built in such a way that it is always evolving. It should not be difficult to develop such an e-commerce network, and if there are some other ways, then these will be accepted as such by the customers, because these products have a unique value.