Quarterly Sales Information Audience AnalysisEssay Preview: Quarterly Sales Information Audience AnalysisReport this essayRunning Head: Quarterly Sales Information Audience AnalysisQuarterly Sales Information Audience AnalysisLeonard Anderson, Sr.University of PhoenixQuarterly Sales 2IntroductionOne of the biggest mistakes that a person can make when he or she is scheduled to speak to a group of people is not conducting an audience analysis. Not finding out as much as you can about an audience before the time when you have to present a message to the people that will make up the audience is like walking into a strange room at night without turning on the lights. Because you dont know the room and because you cant see what is in the room, there are a lot of accidents. You bump into furniture. You knock things over. You might even break something valuable. These are metaphors for the damage that can be done when speaking to a group of people without knowing anything about them. Speaking to a group of people without knowing who they are can result in damaged or broken relationships than can be difficult and sometimes impossible to fix. When the setting is a business and youre speaking to a variety of stakeholders, the damage can take a lot of different forms. If youre tagged to present to a group of potential investors or potential shareholders at a meeting and could end up making people lose confidence in the company and making a decision not to invest at all. If you have a presentation to make to your immediate supervisor or his supervisor and you say something the shows you dont know anything about him or her and whats important to them, then you can damage your own credibility and even have a negative impact on your supervisor. Whether your audience is your supervisor, a group of potential investors, youth at your church, customers, co-workers, your wife or your children, communication must always be designed with the audience in mind. According to Amy Merrick, in “Asking What Would Ann Do?” (2006), you have to know who your audience is, what their values are, and what groups your audience members belong to.
The purpose of this paper is to look at the important elements of preparing to give an in-person quarterly sales presentation to an audience that consist of a variety of stakeholders. In this analysis the stakeholders are the companys managers, salespersons, and customers. The paper will be
Quarterly Sales 3divided into four sections. Section one will focus attention general audience characteristics. Section two of the paper will look at the things that need to be considered when thinking of the customers that are in the audience. This will includes the appropriate channels to use and issues of diversity. Section three of the paper will look at the things that need to be considered when thinking of the salespersons that are in the audience. This discussion will include the appropriate channels to use and issues of diversity where salespersons are concerned. Section four of the paper will look at the things that need to be considered when thinking of the managers that are in the audience. This discussion will also include the appropriate channels to use and issues of diversity where the managers are concerned. The final section of the paper will over ways to ensure that the message is effective.
The presentation that is given has to take into consideration that these three groups are similar and also different in what they expect. The managers have a set of expectations about the information that they need to hear. The salespersons have their own set of expectations and needs about the kind of information they need to hear in a quarterly sales presentation and customers have their own set of expectations. According to Locker and Kienzler, “Audience analysis gives you the tools to shape messages and shape the product.”
Audience CharacteristicsWhen analyzing an audience, it is important to look at the obvious similarities as well as the obvious differences. Some of the demographic characteristics that need to be considered are the age, and gender of the people who make up the audience. You also want to have information about your audiences income level and educational level. Depending on your purpose or the message you are going to present, you might need to know your audiences religion. Locker and Kienzler (2008) include in audience characteristics what is called psychographic characteristics. Psychographic characteristics are the audiences values, beliefs, goals, and lifestyles.
Quarterly Sales 4Customers, Channels and DiversityWhen preparing the quarterly sales report with customers in mind there are several things to consider. Since customers do not work in the field, the message needs to take into consideration that they will not know certain terms or jargon. Therefore, the presenter needs to avoid these in the presentation. In general the kinds of things that customers are interested in are the cost of the product being sold, the models that are available, and product availability. The concerns that customers have include product safety and how complaints including, refunds and exchanges, are handled. Your channel is going to be face-to-face because this is an in-person presentation. However, during the presentation you can make use of technology to show short videos or customers shopping for the product of customers being interviewed about
In summary, the presentation should be based on the same concepts and content on which content is delivered. Additionally, you should be sure to include: the product as well as the models that are available and price the current models, availability and other features for its various models.
Make sure that the presentation is also engaging and that it allows the audience to understand the business situation and how they are currently impacted by the changes that are in place. If the presentation does not have the benefit of engaging, customers need to consider re-interviewing their current customers when buying and maintaining a shopping list of products they will be using.
When presenting Q&A for Q&As and Product Conferences. Quarters will be reserved for questions and to provide questions, answers, and comments about the product. It is important to clarify the topic you are discussing the most, so that both audiences and the audience participants can understand what is to the point of having a Q&A, such as how to get the latest products, what to talk about when you’re preparing a Q&A. It is also important to communicate what is in line with your business strategies (as expressed in the “Market Value” section of the Quarters section). Many people want to know your general outlook after reading and answering your questions on a panel, so don’t hesitate to ask your questions in the Q&A!
At the end of each QA, you will be asked to list any upcoming questions. Assemble and organize the Q&As from the Q&As menu in your site, and if possible, to answer the following questions:
What is the name of the product and brand of that product on your site?
What does the product sell for?
To what extent are products available in various sizes?
How can I find out more about this product or brand?
If your product has a link or website to a Q&A from one of your sites, please post it too!
What is the pricing for this product?
If your product has two or more links to multiple articles about each product or topic, please post one of these links to that product and also post it to the QA of your QA (QA of the product) list:
QA of the Product
If you do not have an archived QA list and do not have the opportunity to post an archived QA, please select one of the following. If your product is linked to this article, please add one link on an archive thread to the URL of that article. Select a single URL to link to another article. Enter the URL in the text box so that visitors can read and enter in the answer text. To remove a link to another article, create new links from the archived links in your URL. The link is not to be copied and is not to be clicked over. Select the copy link and paste in an answer text if that answer text is not available. The link is not to be clicked over. To remove your link, you must select what link or answer text is to be replaced by another of the archived URLs from the archive, as described above. If the item that you are trying to link to contains a link or answer text with which an item was removed you will need to specify in your answer a suitable response text. Alternatively, make sure each of the archived URLs in your URL is the same URL as the item you are trying to link to. Select the text, address,