Puma Case Study
Essay title: Puma Case Study
Women
Children
Accessories/Extras
Footwear
Footwear
Footwear
Sports Equipment
Classic
Classic
Classic
Soccer
Lifestyle
Lifestyle
Infants
Cricket
Motorsport
Motorsport
Soccer
Baseball
Running
Bikes
Running
Soccer
Clothing Accessories
Soccer
Eyewear
Fragrances
APPAREL
APPAREL
APPAREL
Soccer
Soccer
Infants
Running
Running
Toddlers
Motorsport
Motorsport
Pre-Teens
Cricket
Swimwear
Swimwear
Fashion
Fashion
COLOR OPTIONS
WHITES
GREYS
BLACKS
BROWNS
BLUES
ORANGES
GREENS
PINKS
PURPLES
YELLOWS
The athletic footwear and apparel are all functional athletic footwear and apparel that is useable in normal athletic activity. These sports include: Baseball, Running, Soccer, Cricket, and Golf.
On the other hand, the fashion footwear and apparel are more geared toward the people who may not play a sport, but want to still look fashionable. These include: Motorsport, Classic, and Lifestyle.
The Accessories/Extras include: caps, bags, socks, belts, bands(wristbands & headbands), bikes, Golf equipment, Baseball equipment, and Soccer equipment. These are geared mainly toward athletes who play a sport, whether for leisure or competition.
The color options that Puma offers are many different shades of normal colors. These shades, however, may not be normal themselves. For instance, there are different shades of oranges. Some of the names include: Dark Cheddar, Team Orange, etc. These “off-the-wall” names add character to the brand image.
The apparel comes in many different sizes also. Men and women can buy shirts/pants in sizes S-XXL. Mens shoe sizes range from 7-13. Womens shoe sizes range from 8.5-14.5. The kids sizes are from 1.5 Preschool-13.5 Preschool. They also have infant sizing.
Pumas Eyewear line consists of Optical Glasses and Sunglasses. The optical lenses are geared toward the younger, trendier people. This demographic would probably be in their early-mid 20s, possibly some occasional younger or older purchasers. The sunglasses are geared at the whole demographic, probably teenagers all the way up to late 40s.
Pumas line of fragrances offers many different options. Men and Women can both purchase these lines: “Im Going”, “Flowing”, “Red & White”, “Aqua”, and “Create.” Men also have the option of purchasing “Jamaica.” These fragrances target the whole demographic. This would range from teenagers to people in their mid-late 30s, with possibly some in their early 40s.
SIZING OPTIONS
SHOE SIZES
WOMEN
8.4-14.5
CHILDREN
1.5 PRESCHOOL-13.5 PRESCHOOL
INFANT
APPAREL SIZES
WOMEN
CHILDREN
SHIRTS
SHIRTS
INFANT
S-XXL
S-XXL
TODDLER
PANTS
PANTS
BOYS 4-20
S-XXL
S-XXL
GIRLS 4-16
EYEWEAR
OPTICAL
SUNGLASSES
FRAGRANCES
WOMEN
Im Going
Im Going
Flowing
Flowing
Red & White
Red & White
Create
Create
Jamaica
TARGET MARKET
Most of Pumas product line is geared toward the upper-middle