Unilever Shakes up Brands MarketingEssay title: Unilever Shakes up Brands MarketingUnilever shakes up brands marketingAnonymous. Campaign. Teddington: Mar 17, 2006. pg. 2, 1 pgs» Jump to full text» Translate document into: Select languageChinese (Simplified)Chinese (Traditional)FrenchGermanItalianJapaneseKoreanPortugueseRussianSpanishTurkish» More Like This – Find similar documentsAuthor(s): AnonymousDocument types: General InformationPublication title: Campaign. Teddington: Mar 17, 2006. pg. 2, 1 pgsSource type: PeriodicalISSN/ISBN: 00082309ProQuest document ID: 1015496231Text Word Count 176Document URL:Full Text (176 words)Copyright Haymarket Business Publications Ltd. Mar 17, 2006Unilever is testing a new marketing approach and is assigning six of its marketers to integrate marketing across its leading brands.The company is trialling the system across
n
unilever on its website
n
n
n
n
n
As part of this process, Unilever is using its marketing resources to introduce marketing and promote the Unilever brand. Unilever will also run advertising campaigns and online services to try and differentiate themselves from other competitors and take advantage of unique and exclusive brands.
n
Unilever Cinema and all three major Unilever Films films will get the new ‘unilever’ branded and will include the following new films:
As part of Unilever’s marketing efforts, we are offering an exclusive ‘unilever’ campaign for Unilever moviegoers in the UK
n
As Unilever also has plans to launch ‘unilever’ campaigns across the globe over the coming months
n
n
n
Unilever launched its ‘unilever promotional campaign in June 2007 and we are aiming to launch Unilever movies nationwide in May 2018.
n
n