Project Report – Brand Awareness & Customer Satisfaction
A Project Report OnBrand Awareness & Customer SatisfactionFrom TNS-Global, New DelhiInterim report SUBMITTED BY:Under the guidance ofMr. SANDEEP UpadhayayFIELD EXECUTIVE, TNS-GLOBALNEW DELHIDECLARATIONI, Mr. [pic 1]hereby declare that this project report is the record of authentic work carried out by me during the period from May 7th 2008 to July 1st 2008 and has not been submitted to any other University or Institute for the award of any degree / diploma etc. Date:Place:AcknowledgementI feel extremely lucky to have been given opportunity to work under such veteran people in TNS-Global on the projectAt the very outset, I would like to thank TNS, for the permission to undertake training program and provided me with the basic infrastructure facilities.This project would not have fulfilled its purpose hadn’t it been guidance and all support given to me by various people of the department. This project is the result of the cooperation of the officials of Taylor Nelson Sofres (TNS) without which this project would have been incomplete.
I would also like to thank MR.J.K. PRADHAN, Head of Data division, New Delhi for his kind acceptance of our request and cooperation without which we would not have completed our project successfully. I am also thankful to all staff members who directly and indirectly cooperated in the assembly of information & express our solidarity towards the TNS-Global family for providing us with such an opportunity to get an insight into the system of an industry, the first experience of its kind for us, which all the way inculcated a technical temperament in us.Last but not the least I can never forget the support given to me by MR SANDEEP UPADHAYAY, Company guide and Field Executive, who always made me feel comfortable and relaxed with the project and helped me whenever I needed her help.INDEXPROJECT-IVOLKSWAGEN’S CAR CLINIC:-CHAPTERS PAGE NOObjectives 05 Company Profile 06-16Introduction 17Research Methodology 18-26Findings 27Conclusion 28Recommendations 28Bibiliography 29PROJECT-IINIKE’S MARKET SURVEYCHAPTERS PAGE NOObjectives 30Introduction 31M. E. Porter’s five forces 32-33SWOT analysis 34Effectiveness of Business 35Marketing research 35Data analysis 36Findings & Conclusions 37Recommendations 37 OBJECTIVESTo evaluate and study the Brand Awareness of brand VOLKSWAGEN car in Indian Automobile industry