Feasibility Study
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Introduction
Printopia is about a printing business that accepts printing of documents, files, photos and tarpaulins with different kinds of papers in different sizes.
The study is needed to see if the business will be feasible or not and can be pursued if it will be feasible
Summary of the project study
Name of the Firm
Printopia
Location of the Firm
E. Mabini Street, Caloocan City
Brief description of the project
Printopia is about a printing business that accepts printing of documents, files, photos and tarpaulins with different kinds of papers in different sizes.
Proponent, Management, and Personnel
Proponent
The owners and founders are Anthony Martin Tan, John Era Uson, Kier Bajao, and Freud Gagua.
Personnel or Work Force
The needed personnel are three computer operators and one cashier. The operators will be in charge of operating the computers and in printing the documents, photos, or tarpaulin of the customer. The cashier will be in charge of the payment of the customers.
Market Feasibility
Market Description
Printopia is a business that accepts printing of different files, documents, pictures, or tarpaulins with different types and sizes. The chosen location of the business is in E. Mabini Street, Caloocan City which is located near a school and a residential area which has minimum access to a printing shop.
The target customers are students and school faculty members who are in need of computerized and printed documents, files, pictures or tarpaulins.
Demand
The target customers of this business are students and school faculty members near the chosen location and a residents area. The business will be able to help them in projects and reports that needs to be printed.
The target of the production of the business is at least ten to twenty customers with a minimum of three pages of file for printing per day.
Competitive Position
A computer shop can be found a few blocks away from the school.
Proposed Marketing Program
The business will be giving one free printed page for every five pages that are printed as a promo. In case of printing thesis reports, a special discount is given for every 15 pages.
Production
Production Process
The customer brings in the soft copy of the document, file, picture or tarpaulin that he/she needs to be printed through a flash drive, hard drive, cd, and others. The customer can also send the files through email.
The operators will print everything that the customer needs to