A Study on Brand Awareness, Brand Loyalty and Also to Identify the Factors That Are Leading to Misconceptions About the Bottled Fresh Juices Among the Customers
A STUDY ON BRAND AWARENESS, BRAND LOYALTY AND ALSO TO IDENTIFY THE FACTORS THAT ARE LEADING TO MISCONCEPTIONS ABOUT THE BOTTLED FRESH JUICES AMONG THE CUSTOMERS Submitted as part of the summer project work done atBARAKAT QUALITY PLUS L.L.C, DUBAI- UAE[pic 1][pic 2]Submitted by: Prasanna Krishna Kaushik JagtapAM.BU.P2MBA15039Amrita School of Business, Amrita Vishwa Vidyapeetham Amritapuri CampusINTRODUCTION The Barakat started with an aim to ensure that ‘fresh & healthy products’ reach households without riders, gimmicks & preservatives, we rolled out Barakat Fresh Juices in retail in the year 2002, and have since then won the confidence of a flourishing customer & fan-base with our 100% fresh juices and other products. Working on the lines of an extended kitchen, Barakat is now a major supplier of produce to the Hospitality industry in the region, which drastically reduces the workload of chefs and helps them focus their resources on their core-competencies. Both primary data and secondary data have been used for the study. Primary data is collected by directly approaching customers in retail outlets and small chain restaurants. Data’s were collected through[pic 3]A company that serves purity, trust and happiness in little bottles across the United Arab EmiratesWith an aim to ensure that ‘fresh & healthy products’ reach households without riders, gimmicks & preservatives, BARAKAT rolled out its Fresh Juices in retail in the year 2002, and have since then won the confidence of a flourishing customer & fan-base with our 100% fresh juices and other products. halal certifiedMohammed Bin Rashid Al Maktoum Business AwardEnvironmental Performance Card*CPI AWARD*ISO 22000*Green Industry Award / Cleanup The World InitiativeBBC Good Food AwardBarakat quality plusJebel Ali Ind. Area 2P.O. Box 48989, Dubai, UAETel +971 (0) 4 880 2121Fax +971 (0) 4 880 2122