Introduction.
Zune portable music player was introduced by Microsoft as a competitor to the largest market share holder Apple IPod. It was introduced by Microsoft to
2. COMPETITORS IN THE DIGITAL MUSIC PLAYER INDUSTRY.
MARKET SHARE OF DIGITAL MUSIC PLAYERS -2007
By looking at the above diagram we can clearly see that Apple has the largest share in the U.S mp3 market.
BACKGROUND CHECK ON APPLE.
Public
Traded as
NASDAQ: AAPL
NYSE: AAPL
NASDAQ-100 Component
S&P 500 Component
Industry
Computer hardware
Computer software
Consumer electronics
Digital distribution
Founded
April 1, 1976 (1976-04-01)
Founder(s)
Steve Jobs
Steve Wozniak
Ronald Wayne
Headquarters
Apple Campus
1 Infinite Loop
Cupertino, California, U.S.
Number of locations
317 retail stores (as of October 2010)
Products List
* Mac
* IPod
* iPhone
* iPad
* Apple TV