Popular Culture
The word popular in itself describe the meaning of popular culture i.e. a culture that is admired by mass of people. To describe it in a precise way, it is the behaviors and beliefs which is being followed or accepted by majority of people in a given mainstream culture. Also known as pop culture, it seems heavily influenced by the technology. Due to the development of advanced communication tools, people are being able to share their ideas and thoughts throughout the world. Adaptation of the ideas by huge population thus shared results in the formation of popular culture.
Popular culture in one place might not always be same with another. It totally depends upon the economic and social condition of the state. An Iphone might be a popular culture in Western societies but it might not be so in Asian where people are not economically sound. In such countries, socially bounded norms like early marriage, superstition beliefs might be the culture being followed by huge mass of people.
So, this sort of understanding is very important in business as it helps to locate the customer which a business is targeting. As stated earlier, because people in Western countries are more economically sound and also inclined towards technology, a business involved in luxury items and that manufactures high class technological equipment should target them as their major customers which would generate much profit.
From an individual perspective, realization of popular culture would give prior information of the place before encountering it. And it helps in minimization of conflicts that would arise because of misconception now and in the future.
While choosing an artifact that represents popular culture, e-marketing is the best option that I have. With the advancement of technology, people are skipping those traditional methods of marketing and are following a new way of marketing. E-marketing or online marketing is a way to promote a brand via electronic media