Environmental Analysis
Environmental Analysis
MBA5708: Business Strategy
Report A
Environmental Analysis
Sabine Adriana de Boer
Student number: 943941
Table of Contents
Introduction and Background
Macro-Environment – PESTEL Analysis
The purpose of the PESTEL analysis
PESTEL Analysis
Interconnectedness of the environmental influences and
their overall impact on the industry
Industry Environment – Competitive Analysis (Porters Five
Forces Model)
The purpose of Porters five forces model
Five Forces Analysis
Interconnectedness of competitive forces and their overall
impact of the five forces on Pointstreak Solutions
Core Competences
Conclusion
References
Introduction and Background
Pointstreak Solutions is a small company with two offices in Canada; Vancouver, British Columbia and Richmond Hill, Ontario.
The company is an Integrated League Management specialist, specializing in ‘Real-time scoring and official league statistics, Website and content Management and Online Registration and Payment Processing on a national and international level.
Since its March 2000 incorporation, the company has evolved significantly. Having a ‘first mover advantage, to becoming the market leader, in the on-line sports statistics market, Pointstreak Solutions remains the market leader in its ‘Real-time statistics whilst competitors struggle to match the quality product Pointstreak has come close to perfecting.
Currently in a ‘league of their own, Pointstreaks primary ‘vertical focus at integration was toward Hockey statistics only. Their mission was to create a viable product, particularly during the “.com” craze around 2000 in an ambiguous environment where the global economy and trends in technology were uncertain and unstable (creating a risky entrance into a volatile market), toward building the strategic capabilities to expand horizontally into the areas of; website content management and online registration processing as well as a variety of different sports, to include La Crosse, Baseball, Softball and Soccer at the professional and amateur levels. At almost ten years since conception, Pointstreak is consistently looking toward the future, striving to remain innovative; keeping up with technological trends and customer demands in alignment with sustaining a competitive advantage.
The driving concept that initiated the creation of Pointstreak Solutions, (quoted by one of the founders and board members; A. Bishop), was based on the theory that “Every individual is interested in information about themselves”. Based on this theory, the concluding assumption was that the fans and the players would drive the demand. As a result, customers became ‘addicted to obtaining the information available through the Pointstreak Solutions resources which has lead to customer loyalty, making the availability of this information sustainable in itself. Only a very small percentage of clients have left Pointstreak and opted for the ‘cheaper, inferior versions that their competitors offer.
Pointstreak Solutions product range and service, is of a superior quality at a premium price (focused differentiation). Competitors have yet to ‘mimic Pointstreaks standards and currently only offer ‘no frills and low price alternatives.
In addition to the industry analysis on the macro environment for which