Hero Dog Treats Case Study
[pic 1][pic 2][pic 3]Table of ContentsExecutive Summary 2Issues 3Environmental Analysis 3Strengths 3Weaknesses 4Threats 4Alternatives and Options 5Appeal to an Intermediary Company 5Goods surveyors 5Import Merchants 5Commission Houses 6Agents 6Import Brokers 7Trading Companies 7Freight Forwarders 8NVOCCs 9Lead the Global Acquisition Process 10Mitigate Risks 10Letters of credit 10
TradeCard 11Procurement Cards 11Hedging 12Recommendations 12Implementation 13Monitor and Control 13Conclusion 13Exhibit 1 – Five Why Diagram 15Exhibit 2 – SWOT Analysis 16Exhibit 3 – Implementation Schedule 17Exhibit 4 – Balanced Score Card 18Executive SummaryBased on the following analysis, I recommend Hero Dog Treats appeal to intermediary companies. They simply do not have the knowledge and experience to tackle such a venture on their own. Specifically, I recommend they use goods surveyors, trading companies, and freight forwarders. The supply chain efficiencies gained by using these intermediaries will far outweigh the costs to acquire these services. Furthermore, I recommend looking into the use of purchase cards and trade cards, however, with regards to risk mitigating and international payment options, it is likely that intermediaries, especially freight forwarders, may be able to offer other safe payment options, advice, and expertise on the subject. With regards to exchange rate risks, I recommend hedging. The main issues contributing to the requirement to develop global initiatives are related to a lack of a company-wide global strategy, and a lack of risk mitigation knowledge with regards to global sourcing.