Topshop Report
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TOPSHOP- Nicky Schrader
(a) Selection of Country — Australia (Currently stores in the UK, Europe and some Asian Pacific nations)
(b) Top Shop — Women Clothing and accessories
TopShop currently export to Australia only through their online orders from their website and therefore would look to establish stores, franchises within Australia.
Core competencies of the business
At forefront of fashion at reasonable prices
Product description and target market
Topshop on top – gaps in Gap
Anonymous. Strategic Direction. Bradford: Feb 2005. Vol. 21, Iss. 2; pg. 24, 3 pgs
UK-based Topshop began as a small concession in 1964, and has since grown into a strong trading company with a 9.3 percent growth in sales in 2002. The target market is similar to that of Australian owned Sportgirl, aiming at a fashion conscious 15 to 25 age group, and the store boasts reasonable pricing and an infamously short catwalk-to-high-street-lead-time.
Topshop has been acclaimed for their quick response times to catwalk trends and celebrity fashion statements, thus enabling the brand to stock the leading fashion styles first at a high street price
History
Topshop was established in 1964 within a Sheffield department store called Peter Robinson, however, a year later, the same store allocated Topshop space in the basement of its Oxford Circus store in London. In 1974, Topshop was taken out of Peter Robinson and set up as a standalone retailer.
When Jane Shepherdson became Brand Director in 1999 her vision was to establish the