The Analysis of Breadtalk
Economic factor
The ever-changing modern society makes peoples rising living standards, people have higher requirements, the demand for substances on this basis, the consumer is no longer just to meet peoples basic necessities, but to focus more on product quality and product packaging aesthetic requirements, it can be seen that customers consumption concept is changing obviously. In the past, people focused on basic consumer goods, it means that they only bought the goods that they needed. Nowadays, people no longer just concentrate on the basic consumer goods, the type of enjoyable consumption and healthy consumption are taking the place of the former. Against the background of today, the competition of bakery industry is becoming fiercer, many bakery merchants are in hurry to promote new products to enter and seize the market share, as well as attack more customers attention. Therefore, the market of bakery is developing rapidly. There are many famous bakeries in Singapore, for example, Bakerzin, Four Leaves, Prima Deli, Emi Cakes as well as BreadTalk and so on.
Cultural environment
According to the culture, it can be seen that it reflects differences in the social structures, religions, languages, and historical backgrounds of various countries. (Gomez Mejia L and Balkin D 2012 “The environment of international business” p66) Singapore is a multiethnic country, for example, Muslin never eat pork because they think that pig is sordid and unlucky. Therefore, the BreadTalk in Singapore seldom sale the products with pork.
How to apply the functions to the BreadTalk
Planning / strategizing
Planning and strategizing are designed to lead the company to achieve its target. Planning includes setting future goals and mapping out the activities necessary to