Role of Customer Satisfaction
Today the business environment is rapidly changing in this competitive environment the popular
trend is also striving for maintaining its positions therefore it become essential for the companies that they
should know about their preference & taste.
Regarding a particular product it is of almost necessary to know the consumers satisfaction to the
value offered by the company in case of dissatisfactory result it is essential to ascertain whether the
dissatisfaction is for entire product or part of it is and what value do the consumers expect from it?
The research will provide the relevant information to the organization about consumer’s attitude
towards their products & services.
The research work is sincere effort to find out the ultimate requirement of consumers for the
betterment of research as well as the organization.
Customer satisfaction, a term frequently used in marketing, is a measure of how products and
services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined
as “the number of customers, or percentage of total customers, whose reported experience with a firm, its
products, or its services (ratings) exceeds specified satisfaction goals.
It is seen as a key performance indicator within business and is often part of a Balanced Scorecard.
In a competitive marketplace where businesses compete for customers,

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Particular Product And Business Environment. (April 17, 2021). Retrieved from