Tata Motors Case StudyIntroductionTata Motors is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches (Tata Motors). The Tata Group, India’s oldest and largest conglomerate, has ever since been committed to social responsibility and in that tradition. This would cause the change in the stategy of Tata motors based on Ratan Tata’s dream of developing an inexpensive yet safe car as it may have called ‘’ People’s car’’.
Macro Environmental FactorsGlobal automobile industry can be segmented into:Comercial vehiclesPassenger vehiclesTwo wheelersTwo Wheelers Segment AttractivenessValueGrowthMarginCommercial Segment AttractivenessPassenger Segment AttractivenessAll the segments above are dominated by small number of companies in India.Key sucess factors in the Automotive Industry, by segmentTwo-wheeler SegmentKey Buying FactorsCompetition FactorsKey Success FactorsPrice; PracticalPriceLogistics; Communication; Product LineCommercial SegmentKey Buying FactorsCompetition FactorsKey Success FactorsPrice; SizePrice; Product LineLogistics; Communication; Product LinePassenger SegmentKey Buying FactorsCompetition FactorsKey Success Factors
The percentage of small businesses with less than 100 employees, and the share of large large businesses, is highly affected by the quality indicators:
• India – 4%.
• China – 2%, China.
• Other OECD countries – 3%.
A significant number of small businesses have either a smaller number (60-200) or a larger number (90-100), with few startups in India being as much as 20%.The high share of small companies in the global economy also impacts the way in which India is evaluated. With a strong population and low labour costs, the country has managed to get the top in terms of per capita income, but the number of small businesses with an official office or office, such as Bhopal’s Jain’s Hospital and Vodafone’s Airtel, are still small. India has a higher employment rate than most countries on the world’s largest list of world banks, but it has a very different culture of taking action, and often requires more action. Despite the large number of large private company offices, most small business organisations simply are not very productive as it has too few units and they are often just not organized. As a result, it is also difficult for small small businesses to become successful enterprises, and the impact on revenue generation is small.”As an industry, small business does not provide the infrastructure and support needed to solve the challenges. Most small businesses and small entrepreneurs focus on getting customers and managing costs and creating growth, instead of increasing margins, but also have to adapt rapidly to modern times and learn new techniques,” says Ramanujan.He attributes the negative social and corporate culture to lack of investment. “It is a big problem for small companies, as they need to adapt and learn new technologies, while the growth of the small business industry relies on its own development and innovation,” he says. He believes the lack of investment is a big reason for declining growth rate, but he also notes that it is an industry where the demand for good quality products is growing every year. “India is among the world’s leading source countries in terms of growth. However, they also have a lack of supply, and so there is a large gap between the quality of the available products offered and the quality which is not in their interest,” he says.Mr Kumar says that the issue stems from an issue of government not getting enough confidence and is in the process of fixing this through social reform and education. “However, the government can play an active role in facilitating action. For instance, government programmes are getting more funding to educate people in developing countries, and have started in the US to train and equip people to take on the challenge of entrepreneurship and entrepreneurship. With a high employment rate and low government support, the growth of small enterprise is projected to be even higher,” he says. He argues that a
The percentage of small businesses with less than 100 employees, and the share of large large businesses, is highly affected by the quality indicators:
• India – 4%.
• China – 2%, China.
• Other OECD countries – 3%.
A significant number of small businesses have either a smaller number (60-200) or a larger number (90-100), with few startups in India being as much as 20%.The high share of small companies in the global economy also impacts the way in which India is evaluated. With a strong population and low labour costs, the country has managed to get the top in terms of per capita income, but the number of small businesses with an official office or office, such as Bhopal’s Jain’s Hospital and Vodafone’s Airtel, are still small. India has a higher employment rate than most countries on the world’s largest list of world banks, but it has a very different culture of taking action, and often requires more action. Despite the large number of large private company offices, most small business organisations simply are not very productive as it has too few units and they are often just not organized. As a result, it is also difficult for small small businesses to become successful enterprises, and the impact on revenue generation is small.”As an industry, small business does not provide the infrastructure and support needed to solve the challenges. Most small businesses and small entrepreneurs focus on getting customers and managing costs and creating growth, instead of increasing margins, but also have to adapt rapidly to modern times and learn new techniques,” says Ramanujan.He attributes the negative social and corporate culture to lack of investment. “It is a big problem for small companies, as they need to adapt and learn new technologies, while the growth of the small business industry relies on its own development and innovation,” he says. He believes the lack of investment is a big reason for declining growth rate, but he also notes that it is an industry where the demand for good quality products is growing every year. “India is among the world’s leading source countries in terms of growth. However, they also have a lack of supply, and so there is a large gap between the quality of the available products offered and the quality which is not in their interest,” he says.Mr Kumar says that the issue stems from an issue of government not getting enough confidence and is in the process of fixing this through social reform and education. “However, the government can play an active role in facilitating action. For instance, government programmes are getting more funding to educate people in developing countries, and have started in the US to train and equip people to take on the challenge of entrepreneurship and entrepreneurship. With a high employment rate and low government support, the growth of small enterprise is projected to be even higher,” he says. He argues that a
The percentage of small businesses with less than 100 employees, and the share of large large businesses, is highly affected by the quality indicators:
• India – 4%.
• China – 2%, China.
• Other OECD countries – 3%.
A significant number of small businesses have either a smaller number (60-200) or a larger number (90-100), with few startups in India being as much as 20%.The high share of small companies in the global economy also impacts the way in which India is evaluated. With a strong population and low labour costs, the country has managed to get the top in terms of per capita income, but the number of small businesses with an official office or office, such as Bhopal’s Jain’s Hospital and Vodafone’s Airtel, are still small. India has a higher employment rate than most countries on the world’s largest list of world banks, but it has a very different culture of taking action, and often requires more action. Despite the large number of large private company offices, most small business organisations simply are not very productive as it has too few units and they are often just not organized. As a result, it is also difficult for small small businesses to become successful enterprises, and the impact on revenue generation is small.”As an industry, small business does not provide the infrastructure and support needed to solve the challenges. Most small businesses and small entrepreneurs focus on getting customers and managing costs and creating growth, instead of increasing margins, but also have to adapt rapidly to modern times and learn new techniques,” says Ramanujan.He attributes the negative social and corporate culture to lack of investment. “It is a big problem for small companies, as they need to adapt and learn new technologies, while the growth of the small business industry relies on its own development and innovation,” he says. He believes the lack of investment is a big reason for declining growth rate, but he also notes that it is an industry where the demand for good quality products is growing every year. “India is among the world’s leading source countries in terms of growth. However, they also have a lack of supply, and so there is a large gap between the quality of the available products offered and the quality which is not in their interest,” he says.Mr Kumar says that the issue stems from an issue of government not getting enough confidence and is in the process of fixing this through social reform and education. “However, the government can play an active role in facilitating action. For instance, government programmes are getting more funding to educate people in developing countries, and have started in the US to train and equip people to take on the challenge of entrepreneurship and entrepreneurship. With a high employment rate and low government support, the growth of small enterprise is projected to be even higher,” he says. He argues that a