Paris Miki Swot
Essay title: Paris Miki Swot
Paris Miki Inc.
Head Office
2-4-2 Nihonbashi Muromachi, Chuo-ku, Tokyo
President
Seiji Kanou
Established
October 1930
Capitalization
5.91075 yen (as of March 2001)
Sales
79.36 billion yen (term ended March 2001)
Employees
4,639 (as of March 2001)
Outline of Operations
A specialized eyewear chain handling mainly glasses and related products. Outlets in Japan and overseas include suburban retailers, tenant shops, and “built-in” shops.
Strengths
Technologically advanced
#1 in Japan and #3 globally
Extremely well known in Japan for its all retails that pursue of individual customer satisfaction and needs, from beginning to end
“Web-mimir” service that allows customers to seek out their ideal eyewear via the Internet, and then actually try the glasses on at the nearest shop
Industry leader in innovation
Weaknesses
Maintenance issues for their eyewear system
Turnover as a result of technology
Customization takes longer
Opportunities
Expand to the US and elsewhere
Internet customers globally
Increasing senior population in Japan
The increase in computer/video usage leading to bad vision
Threats
Lasik surgery
Higher priced eyewear
Designer eyewear not available through them
Competitors
Paris Miki sells to everyone that can access the web or go into a store. Paris Miki places great emphasis on the concept of “brick & click.” “Brick” refers to real outlets, while “click” refers to a computer mouse; that is, Internet operations. The emphasis is on how to establish a link between