Intermediate Marketing
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MKT 3140: Intermediate Marketing
Fall 2011
Assignment 1
20% of total course grade
Due date: 29th September 2011, 5pm
Minimum 2500 words
Use APA reference style
Discuss the difference between needs, wants and demands and the various factors that influence human consumption. Give examples of your need and want. Do marketing merely reflects your needs and wants or marketing shapes your needs and wants?sssssssssssss
the humans, a want is a desire for specific product or service to satisfy underlying needs. Your to buy car but you want to buy a modern car.
Demand is a want for products or services for which you are willing and able to pay. For example: if someone likes flying and he wants to buy an aeroplan or a helicopter. Many people hav a such dreams but unfortunately only few of them could buy helicopter
Everyone needs something, but they may want different things to fullfil the same needs,however,wants are just feeling and one must have money to turn ones want into demands.
A lot of factors influence on human consumptions. First of all it depends on person personality because each of us has own wants. However, exist plenty of human wants, which are the same. In general almost all people want to made their life better, almost everyone want to be rich, happy and healthy.
This factors influence on human consumption: Quality, cost, religion, sex, marital status, gender, finance opportunity. According to this factors person make a decision buy or not to buy. Every person makes priorities for someone quality on the first for somebody cost. About gender, for example Muslims dont eat pig and they prefer halal food. Finance opportunity, somebody able to buy some product somebody wants but not buy.