North American Trends
North American Trends
The North American market is filled with health claims such as gluten free, dairy free, low fat/reduced fat and low calorie launches. Within this huge number of product offerings, there are more and more premium product launches. Energy boosting taurine, ginseng, L-carnitine, and B-vitamins additions are also emerging. Also, the growing number of organic & fairtrade launches demonstrates an increasing concern for the environment and ingredient sourcing.
Overview coffee market in US
Coffee consumption in US: market consumption (in tons/ value), Kg/capita/ year, green bean importation figures to US.
Coffee is an extremely powerful commodity, reigning as the worlds most heavily traded product, behind petroleum, and the largest food import of the United States. The global commodity chain for coffee involves a string of producers, middlemen, exporters, importers, roasters, and retailers before reaching the consumer. . Approximately 70% of the worlds production is the Arabica bean, used for higher-grade and specialty coffees, and 80% of this bean comes from Latin America. Robusta is grown primarily in Africa and Asia.
The US primarily purchases coffee from Brazil, Colombia, Mexico, Guatemala, and Vietnam
In the U.S. alone, there are over 130 million are coffee drinkers. National coffee day in US is September 29
The Specialty Coffee Association of America estimated that there are 10,000 cafes and 2,500 specialty stores selling coffee. Chains represent approximately 30% of all coffee retail stores. However, supermarkets and traditional retail chains are still the primary channel for both specialty coffee and non-specialty coffee, and they hold about 60% of marketshare of total coffee sales
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