Many companies, including several original baby product manufacturers, are taking aim at the profitable retailing market.
The Jiangsu-based baby stroller maker Goodbaby Group is now the largest supplier of strollers in North America, Europe and China. After more than 20 years of global business, Goodbaby has a 40 percent share of the baby carriage market in the United States and an 80 percent share in China.
Enthused by the current baby boom, the company has been increasing its brand building efforts in China. The company entered the retailing business in 2006 with a shop in Xizang Zhonglu, Shanghai. At present, it has 16 mother- and baby-product stores in China.
The Taiwan-based Les Enphants Co Ltd, which makes and sells childrens clothes, sportswear and accessories under the Les Enphants and Petit Chou brands, entered the mainland market in 1993. It is also an authorized sales distributor for mid- and high-end brands such as Disney Baby, OshKosh Bgosh and Nike Junior. But the real star for the company is the Les Enphants brand, which occupies the top slot in the retail market for childrens apparel.
The companys mainland business accounted for more than 64 percent of total revenues in 2009, and rose to 65 percent last year. It now owns around 1,500 stores in China and plans to add another 300 more outlets this year.