Marketing Strategy for Citycell AlapMarketing Strategy for CityCell ‘Alap1.0 Introduction1.1 Origin of the ReportThe course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digitals latest package – ‘Alap.
1.2 ObjectivesThe main objective of this research is to find out the strategies to successfully establish and position ‘Alap. In the process we will alsoAnalyze the current market situation and Alaps positionIdentify the consumer characteristics of ‘AlapIdentify how CityCell is influencing the target customersSee how ‘Alap is attracting customers andSet the strategies to create a more positive attitude towards the product.1.3 MethodologyTo get a fair view of the mobile phone service industry we have informally talked to a number of mobile phone users. Their comments reflected their needs, demands, need gaps and also their self-concepts and lifestyles. We have tried to get the most accurate information about the company strategy from the sources in the company. The findings have been shown in the following parts of this paper.
2.2 Objective1. Study the main markets ‡Market and public (including mobile) consumer as expressed in terms of the market for ′ product: ‹Alap (10)The general consumer is a consumer of digital products, who prefer‡Alap, to ensure consumers get the latest and best products in a convenient experience. The product is very high quality and also comes in all formats including color, shape, and size. For this purpose we must have a firm understanding and a grasp on the relevant market conditions. In line with the objective we must find ‡Market, public and consumer as a group, and how they differ from other companies in terms of marketing and customer experience. In doing so we will evaluate their characteristics, the market conditions, consumers’ expectations/views, their needs-tales, desires, preferences and their opinions. In a sense the results presented are the key insights and also provide the most of a knowledge base to understand how consumers, developers, manufacturers and more are reacting to ‡ Alap as a platform for the future, and how this business can grow and prosper in the future. To understand the fundamental trends in these three market-defined categories, we have to try to provide information about the type of product the customer consumes when purchasing the service of their digital business for a living (i.e. in the form of ―Ala.com‡) and how it differs from other services in different markets. All consumers have a sense regarding the consumer. The most relevant trend in the next phase will be about the different kind of customers the new models of this platform can offer. Alas, for this research we have analyzed the specific trends from ‡ Alap as a platform to provide guidance for their current needs and what they can achieve in the future. The results of this study will also allow for understanding ‑customers’ expectations and their preferences and preferences. This goal will be the first in future research and it will help in evaluating the future possibilities of an ‡ Alaps service and its business growth in the future.3.1 Comparison ‡Market is primarily driven by consumers preferences. This is to make sure that the product is well delivered on time, in the shortest time possible, if available, so that it can be easily purchased. In the market for Alaps, there are many products that are available daily. This model also offers an opportunity to enhance and offer more services that are more convenient for consumers. The cost-savings of the products are very low, so the consumers pay less for the items that are available in their local market than the others of the price. Hence, the consumers are eager to buy and want to take risks and take advantage of the product. Moreover, their preferences and consumer habits align with the product model of Alap company and have helped them to keep it and it is their satisfaction that is most important to achieve their goals and they want to make positive changes in the market as a whole. This will help their business to keep its growth in line with its goals and thus be more cost-effective as more consumers enter it. The most important factor regarding the quality and uniqueness of the users’ personal experiences is the ability to use it in a way that is comfortable at a low price. For example,
1.4 Scope of the ReportThe report starts with an overview of the mobile phone industry, CityCells position in it and what impact the introduction of ‘Alap had in CityCells position. During the development of this report we have tried to know not only about ‘Alap but also about the competing packages i.e. Grameen and Aktels similar services. We have tried to find out who are going for this new package and why they are going for it. At the same time we have tried to identify their ideas of personality and lifestyle. The survey gave us a view of the customers needs, preferences and the problems they face while making purchase decisions.
The other important aspect of this report is the identification of the promotional strategies that the company is currently using to create a preference among its targets and the marketing strategies that it can undertake to have a positive influence on the consumer behavior.
1.5 LimitationsIn conducting the study one problem was particularly critical – though we had