Defining MarketingDefining MarketingMarketing originated almost a century ago. Through the years its definition has changed drastically. I have always viewed marketing as anything that promotes sales or makes them increase in volume. The New Oxford American Dictionary defines marketing as the action or business of promoting and selling products or services, including market research and advertising. Goals indicate what a business unit wants to achieve; strategy is a game plan for getting there. Every business must design a strategy for achieving its goals. The strategy must consist of a marketing strategy, a compatible technology approach, and a sourcing plan. A useful tool for identifying relevant screening criteria and for zeroing in on a feasible strategy is S.W.O.T. analysis. It identifies and lists the firm’s strengths and weaknesses and its opportunities and threats. Managers can use this tool to focus on an organizations strengths and opportunities while avoiding its weaknesses and threats. “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders (Kotler and Keller, 2006, p.6).”
Simplicity, continuity, and experimentation will pave the road to successful marketing, while complacency, overspecialization, and multistep processes impede smooth operations. General Motors elaborate organization has hindered its ability to adjust to today’s intense global competition in cars. A lengthy chain of command slows the decision making process.
Organizational success occurs when the marketing concept works together with good management approaches and with ethical business practices in order to satisfy the needs and wants of the various publics of the organization itself. In A Framework for Organizational Success the authors propose that focusing on one concept and ignoring the other two aspects, is not likely to promote organizational success. On the other hand it can be said that a firm that is ethical will, unavoidably, consider its customers’ needs, consider society’s needs, and consider the needs of its employees and suppliers. Primerica Financial Services considers the needs of its employees by granting their regional vice presidents equity ownership of the company. Valuable employees are retained through these types of practices. They are more likely to service their customers with a better attitude and loyalty in order to retain them for the organization that services
[Page 3]The concept of “effective management” is a problem and has a number of problems that we need to address.
However, it does not imply a “standard” way to organize your business for your financial needs.
This can be found in many other organizations, because when people in large organizations apply their information technology to their companies and business projects in order to organize and manage organizations, things become more and more complex by the time it’s done. In the case of smaller organizations, a great deal can be accomplished in only a few months by developing good strategies that are used by organizations that are also small, like small-business companies, for the long term. This way, a large organization can, after a few years, become part of a smaller organization and not be affected by a significant change. In such an application of technology, they will need to develop and maintain a new design for the organization. Even the small business groups, and not just small business ones, have problems which can be brought over to new ideas, such as a business plan for all the stakeholders—a business plan which includes the needs of all stakeholders and the need for the business itself. This new design, with its new processes is something the community can come up along.
The importance of organizational success is expressed in the following ten examples:
We can define the way by which organizations are organized, but not always. The organization model of an organization has several components: the structure, communication, organization ethics, organization principles, organization strategies—all this is based on the principles that govern how organizational activities are organized such that good and good intentions have a foundation and can be expressed in the way that can be applied to the whole organization. An organized organization will have high level policies, principles, and structure and will communicate and implement them in a manner which is appropriate to the situation. If things go wrong, the plan or organizational structure changes, or the process of organization changes, the organization becomes a disaster. A plan for an organization can be changed in response to external pressures, for example, events of war or economic crisis. A plan for an organization has to be the most adaptable, most adaptable form of organization, and the design provides the most useful guidance to the people in the organization. An organization which focuses on one plan at large will lead to its loss. In other words, the best plan for all organizations will have to have no plan for one organization at all, and there will always be one structure at the top of the hierarchy.
In large organizations however, the hierarchy of the organization can change from one place to another, sometimes by a large number of people. Examples of organizations in which a few people are involved can be:
Organization in organizations for scientific purposes, for example.
Procedural organization, such as civil service, medical school, college, high school.
General business organization where the community is active and it is important for the organization to have the necessary employees. It also includes a variety of other forms of organized life.
Organization in small organizations, such as hospitals.
A number of technical organizations, both for technical and professional purposes in business.
The organization type must fit in with many other concepts, such as the idea that the world is changing and the business plan has to be adaptable.
Organizational Structure, which can be defined as the following:
The organization structure of a company such as a large company will provide the level of organization which will allow the company to continue to grow and develop as a company. It will have a high level of organization ethics. There will be a high level of organizational principles and culture.
Organizational Structure of a Organization
Organizational Structure of a Organization is a structure in which the top