Washington Mutual MarketingEssay title: Washington Mutual MarketingCustomers benefit from online marketing in many ways. It is interactive, immediate and provides access to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building, reduces costs, increases efficiency, provides more flexibility and is in the form of the Internet, a global medium that enables buyers and sellers in different countries to interact with each other in seconds. Businesses can conduct online marketing by creating an electronic storefront; placing ads online, participating in Internet forums, newsgroup or using online e-mail or web-casting.
Washington Mutual (WAMU) has focus its marketing strategy using the marketing mix. Most companies use the term marketing mix to describe the combination of elements that they use to achieve their goals for selling and promoting their products and services and WAMU is one of them. Its marketing tools are focused into the four P’s of marketing: product, price, promotion, and place. For product, WAMU is focusing in the services bank is selling and in this case is offer their services to the customers by either opening a savings or checking account, apply for a credit card, for a mortgage loan, student loans, or invest on retirement. WAMU is focusing on the customer’s perception about the services they are offering; therefore, the total of all financial costs that the customer
s are paying may be more important for the organization. WAMU is also using an integrated approach used in advertising to determine what the customers are willing to pay for their services. The goal of the strategy is to build a consumer-centered website, with strong communication and focus on the product’s of each company. With WAMU is the focus is on the business model and not on the customers so those who want to start a business can create a website with their own content and resources (a la Disney’s Disney World). The online marketing strategy is similar to its traditional marketing, except the goal is not to be a one-size-fits-all but also to be flexible and flexible. The goal is to create a customized website by making a business decision, starting a business in its own free time, and then making improvements to do so. This is like a video game as everything that is done happens on the spot.
A more basic approach to content marketing involves a blog. With WAMU online marketing, you can use content marketing to focus your product and the service you need and not just use specific marketing tools. On top of that you also can create a social-driven approach. You can also create a blog where users can share their content to others via sharing pages. Also, you can add additional social elements such as blogs and blog communities. The content marketing strategies for a product or service that is not listed on your site are not only important but have great visibility and you can leverage their insights.
A blog can be a well documented blog that contains many of the best content and a blog in a mobile or desktop environment (e.g., Facebook, Twitter), as well as online community. A social content strategy also has to focus on the information that your content provides. Many social media platforms provide you with a content platform that has more than 50 million registered users and can provide more than 500 different types of content every month.
A lot more important are the various types of marketing services that follow a social, content-driven framework. One of the common factors that causes people to lose interest in content marketing methods is online piracy. Online piracy is the fact that it occurs when a video or music video or music/ video game gets removed from a streaming service, without the user being able to watch the video. With WAMU, by focusing on the content of the streaming service, there is no reason to pay if you can’t find it.
More importantly, you are also the customer which is the customer and you want the content. By focusing on the content from the online platform, WAMU enables a better connection for customers. Customers can get access to content all over the world as well because at WAMU, you have everything: data which is used in advertising, information that helps them determine the optimal products and services for their particular needs, and a site management system. It is also necessary for an independent company in order to manage and manage all of our business operations in the world. The information is all there and that makes things easier for