Essay About Objectives Of Its Website And Retail Food Companythe Charitable Fund

Unit 12 Btec
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SectorPublicPrivateVoluntaryOrganisation Post OfficeDIXY PLC, a retail food companyThe Charitable Fund “Children of Russia”Purpose of the organisationTo benefit society in some wayTo make profitTo benefit society in some wayAims and objectives of websiteTo provide information about post servicesTo let customers track parcelsTo transfer moneyTo improve communication with customersTo employ staffTo provide information about goodsTo advertise and promote the business as a wholeTo improve communication with customersTo employ staffTo attract investorsTo provide information about charitable projectsTo obtain donation for a charitable causeTo increase awarenessI have chosen three different business organisations from different sectors that operate online. Here is a table describing the purpose of each business and the aims and objectives of its website. The website of Post Office doesn’t have a site map or a site search which makes it more difficult and longer to find the necessary information. The website has useful hyperlinks which give in-depth look into each aspect. Also there is a navigation bar, so everything is grouped and easy to find.  The website is made in white and blue colours which are associated with the brand. The design is consistent throughout the site. The fonts are easy to read. If a user wants to find out additional information like terms and conditions, he is not taken away from the page, because the website has pop-up windows.[pic 1] The website of DIXY PLC has a site search, a navigation bar, hyperlinks. Also there is a drop-down menu to provide additional options. The colour of fonts and the navigation bar is orange, because the brand includes this colour. A user always knows where he is, because there is a breadcrumb trail. Images are compressed, because it is easier and faster to download the page in this case. However, if a user wants to see more details, there is a possibility to zoom and rotate the images.  [pic 2]The website of the Charitable Fund “Children of Russia” has hyperlinks to the charitable projects. A user also knows where he is due to the presence of a breadcrumb trail. There are no drop-down menus but there is a navigation bar. The fonts are clear and easy to read and the background is also appropriate. [pic 3]Having compared three websites I can say that they have similar elements. All the websites have hyperlinks but their aims differ. DIXY PLC aims to make and maximise profit as it is a privately-owned organisation. It has shareholders as it is a public limited company. The company has to report to the shareholders about the financial results and it also needs to attract money for further development. That’s why the hyperlink leads to the corporate website of the company where there is more detailed information about transactions, reports and etc.