Pvr Demand Stretch
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Various Strategies Used By PVR For Stretching Supply To Meet The Demand
This Strategy involves altering and aligning the organization capacity to meet the demand i.e. when demand for services is at its peak, capacity is expanded and when the demand is low, capacity is reduced to conserve the organization resources. The primary services resources that can be expanded and contracted temporarily to meet the demand are discussed below:
Time
labor
Facilities
Equipments
1) Time: PVR brought in the concept of flexi-hours and it has eliminated that old traditional show timings of 9-12am,12-3,3-6 etc. They came with the odd hours show timings like 10:50, 2:20,3:40,7:25 which suits the requirements of different type of viewers. Like school bunkers can go for 10:50 am show, college going students after attending their classes can view 2:20 pm show and on the other side corporate executives can go for 7:25 pm show.
labor : Labor is one area where an organization faces major constraint when demand changes. In case of high demand period like summer vacations ,week-ends, PVR increase no. of employees by hiring part-time employees during peak period. They increase the no. of employees at the ticket counter, inside the auditorium, and at the refreshment counter. They are adopting Cross training i.e one employee is trained in more than one job, like person sitting at ticket counter also do the job of usher.
Facilities : In case of High demand PVR plan it out well in advance based on experience and increase the number and frequency of screenings. May be extending the screening in the next weeks schedule.
More no of auditoriums are there , wide choice when more no of movies are releasing on the same day- but this is one time investment i.e Fixed Cost
Small auditoriums for less no of viewers. Movies which have become old and movies which are not performing well are shifted to small auditoriums.
Bulk booking or reservations are available and are extended based on requirements