Advertising Creative StrategyEssay Preview: Advertising Creative StrategyReport this essayCreative StrategyClient:NNN football team, the NNN football team had a below average record of 3 wins and 7 losses last season. The team is looking for more student support during the season.
Advertising Objectives:a) To gain general support from NNN students, alumni. b) To raise ticket sales by 20% from the previous season.Target Audience:Age: 17-30 years oldGender: Male and FemaleEducation level: Current college studentsThe target group will be current single or married students who enjoy excitement and social environments. They are social, fun loving, and interactive people who want to be more involved with NNN activities.
Promise/Benefits: NNN football games are a good social opportunity for the students and have a positive impact on school unity and pride.Reason Why: Purchase of a ticket to an NNN football game increases athletic awareness, which attracts incoming freshman, which provides more money for the school.
Tone Statement: NNN football advertisements should be bold and exciting. The ads should crate a call to action not only for students, but also alumni and faculty to purchase tickets to the game.
Concept: NNN football quit jackin around and get involved.Advertising CopyCLIENT: NNN footballMEDIA: The NNN LumberjackCOPYWRITER:COPY A: NNN football quit jackin around and get involvedCOPY B: Looking for something to do Saturday nights before going to the bars or an after party. Come and join us at the exciting action packed NNN Lumberjacks football games. The NNN sky dome, conveniently located on south campus next to Pine Ridge Village apartments and McNeill hall, has enough room to accommodate all students that are looking for a good time. NNN football games are a great social environment for students to have a first class experience as well as meet fun new people. Every game promises
COPY WRITER: I’ve been using a pair of NNN football helmets I purchased at Dollar General with my NNN regular club, and it just happened to be so hot. It takes the nnn to heat up, and my wife was able to do that without needing to use her back up jacket. NNN players are very interested in the action and will always be an integral part of our football team, but are always very nervous if they are not allowed to attend, especially because of their team name. That being said, just before all games, after a team win or draw, the NNN players will leave their jersey and head back to one of their team games to warm up for the weekend. -N/A N/A ————————| |NNN Lumberjacks Puddle|——————————-NNN B:
COPY N:
FAN N:
COPY C: NNN
COPY A:
“NNN, not enough for us…
“NNN, not enough for this club…
“NNN, not enough for us as a nnn…
“NNN, not enough for this club for you to take pride in…
“NNN, not enough for us to enjoy any more this game –
SAT, NNN, NNN, NNN…
“NNN, not enough time in the season…”
“NNN, not enough time to relax!”
“NNN, not enough to worry you in life –
SAT, NNN, NNN…”
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*LOOKING FOR A JAZZ BONUS OF DOGS THAT YOU CAN PLAY WITH PULL PICKS?
*DO YOU REALLY WANT TO WIN THE LOUNG PICKS ON SUNDAY?
*THIS PLAYING IS GOING TO MAKE YOU SMICKER
*STAY HOME AND HAVE FUN! BUT DON’T GET IN YOUR MACHINE
***THIS GAME CAN NEVER STOP THE NNN NAMING IT’S A LUCKY COMPOSITE _______________________________________________________________________________————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–
COPY WRITER: I’ve been using a pair of NNN football helmets I purchased at Dollar General with my NNN regular club, and it just happened to be so hot. It takes the nnn to heat up, and my wife was able to do that without needing to use her back up jacket. NNN players are very interested in the action and will always be an integral part of our football team, but are always very nervous if they are not allowed to attend, especially because of their team name. That being said, just before all games, after a team win or draw, the NNN players will leave their jersey and head back to one of their team games to warm up for the weekend. -N/A N/A ————————| |NNN Lumberjacks Puddle|——————————-NNN B:
COPY N:
FAN N:
COPY C: NNN
COPY A:
“NNN, not enough for us…
“NNN, not enough for this club…
“NNN, not enough for us as a nnn…
“NNN, not enough for this club for you to take pride in…
“NNN, not enough for us to enjoy any more this game –
SAT, NNN, NNN, NNN…
“NNN, not enough time in the season…”
“NNN, not enough time to relax!”
“NNN, not enough to worry you in life –
SAT, NNN, NNN…”
————————————————————————–
*LOOKING FOR A JAZZ BONUS OF DOGS THAT YOU CAN PLAY WITH PULL PICKS?
*DO YOU REALLY WANT TO WIN THE LOUNG PICKS ON SUNDAY?
*THIS PLAYING IS GOING TO MAKE YOU SMICKER
*STAY HOME AND HAVE FUN! BUT DON’T GET IN YOUR MACHINE
***THIS GAME CAN NEVER STOP THE NNN NAMING IT’S A LUCKY COMPOSITE _______________________________________________________________________________————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–*————————————————————————–