Marketing Communication Nintendo
Marketing Communication Nintendo
Table of contents
Introduction page 3
Company history and background page 3
Decline and come back page 4
Marketing strategy page 4
Evolution of advertising and methods page 4
Hands on sampling page 5
From weakness to opportunity page 7
Buzz marketing page 8
Sales promotions and methods page 9
Sponsorship page 10
Conclusion and Recommendations page 11
I. Introduction
a. Company History And Background
Nintendo started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as Nintendo Koppai. Based in Kyoto, Japan, the business produced and marketed a playing card game called Hanafuda.
In 1956, Hiroshi Yamauchi visited the US, and this is when he realized the limitations of the card business and