Nike Segmentaion StrategyNikes “Swoosh” logo is one of the most recognizable in the world. To become one of the most well known companies, Nike understands that every customer has different tastes and chooses products for different reasons (Stonehouse, 2008). Marketing strategies can be broken down into different strategies to help reach potential customers. The strategies are geographic, psychographic, demographic, and behavioral.
Nikes geographic segmentation is broken down from nations all the way down to neighborhoods. The reason for drilling this deep into this market segment is the reach that Nikes products have. Nikes products are sold in 110 countries and Nike has 20,000 retail accounts just in the United States (Carison, 2008). Nike tailors their product mix and marketing strategy to the differences of these groups. American football equipment will have little to no product offerings in countries that do not play the sport. Even though most countries may not have organized American football, many countries watch the sport on the television. The ability to view the sport has created fans for teams and a desire to purchase apparel for those teams. Cricket is much more popular in India than in the United Sates. Nike offers a much wider product line in India for cricket than can be found in the United States. Having this knowledge of the geographic segment allows Nikes suppliers to produce products closer to the areas it is sold. This can help reduce transportation costs to move products (Doorey, 2011).
The United States accounts for Nikes largest portion of sales, but maybe the most diverse market segment. The United States has a number of different professional sports and leagues. There are amateur sports that begin in local middle schools and stretch to colleges. The different regions across the United States develop preferences to sports because of weather and the ability to play as a youth (Stonehouse, 2008).
Geographic segmentation looks at marketing to areas, but the people who make up these areas have social classes, lifestyles and personalities. Psychographic segmentation is the marketing strategy to help personalize products to reach the intended audience (Kotler, 2009). United States in recent years has seen an increase of people starting regular exercise programs. Nike has developed a marketing strategy to attempt to reach people who work out regularly, but may not play an organized sport (Reade, 2011). Nikes product lines are not limited sport specific equipment and apparel. Nike has apparel that people can wear to work in business casual environments. Nike has purchased other brands to help reach customers that may have never purchased a product with the Nike logo. These brands include Bauer, Converse, Hurley International and Starter (Islam, 2010).
Cognitive and cognitive impairments are often mentioned in the social work community. However, there is also evidence to suggest that such abnormalities have a biological basis. Cognitive disorganized people, such as those with Autism Spectrum Disorder (ASD), typically have poor understanding of social media, social media management, and organization (Akerlof et al., 2011). To further investigate and explore such aspects of these disorders then, neuroscientist, Peter W., has made a series of brain imaging studies to try to investigate the different types of behavioral and cognitive disorganized people. He looked at various components of the brain from cognitive functions, such as the dorsolateral prefrontal cortex, the right insula, the anterior cingulate cortex, a temporo-parietal junction and the superior frontal gyrus. In addition, he examined the different types of memory in social workers, including those who had no previous practice of the social working or computer game playing. He found that a person with learning difficulties was only as good at developing new memory as those with normal memory, while those with learning dyslexia, ADHD or a learning disorder could improve on most aspects of memory for at least 9 years. Finally, he compared the different types of social memory deficits with the brain function in normal functioning, to see what differences existed among them. Using these brain imaging studies, he tested the hypothesis that cognitive disorganized people with ASD and ADHD in general can display the same cognitive impairment. He concluded that cognitive functioning is likely one of the most important markers of social functioning.
Brain imaging studies on social workers have shown that social worker cognition can be improved using nonverbal and nonverbal tests. Using brain imaging as a means to test this hypothesis, W.H. is currently conducting studies in young people by using behavioral and cognitive methods. In one such experiment, he has used “brain scans” to make an objective decision about whether to perform a social work task based on pictures, words, and images. He then found that social workers performed better on these tests than others with the same social functioning. Social worker reports of social work difficulties with autism often include those who are poor at social work or who have a low income (Akerlof et al., 2011).
Studies on people with ASD and ADHD, as well as those from other disorder centers, have found that ASD’s problems with social work are different from neurodevelopmental problems. This finding suggests that social workers may have different ways of solving problems. The reason may be because of their developmental limitations, such as the inability during development to understand social problems without having to rely on the help of others. In other words, the brains of people with autism and ADHD may differ from those of children, as compared to children with a more normal social functioning. It appears that deficits can be seen in several ways. In one sense, a disorder might have a specific neural structure, called a specific set of neurophysiological factors that regulate the brain that serves as a kind of cognitive system that controls our behavior and language. Studies have shown that developmental delay, which may reduce the ability to adapt and function in some instances, also has consequences for language development, as is evident from a 2006 study where an autistic girl learned about one word, “taste”, using a human tongue in social work training. In other words, a child who cannot read or speak has difficulty understanding how the word “taste” corresponds to the word “taste.” In the first of
Cognitive and cognitive impairments are often mentioned in the social work community. However, there is also evidence to suggest that such abnormalities have a biological basis. Cognitive disorganized people, such as those with Autism Spectrum Disorder (ASD), typically have poor understanding of social media, social media management, and organization (Akerlof et al., 2011). To further investigate and explore such aspects of these disorders then, neuroscientist, Peter W., has made a series of brain imaging studies to try to investigate the different types of behavioral and cognitive disorganized people. He looked at various components of the brain from cognitive functions, such as the dorsolateral prefrontal cortex, the right insula, the anterior cingulate cortex, a temporo-parietal junction and the superior frontal gyrus. In addition, he examined the different types of memory in social workers, including those who had no previous practice of the social working or computer game playing. He found that a person with learning difficulties was only as good at developing new memory as those with normal memory, while those with learning dyslexia, ADHD or a learning disorder could improve on most aspects of memory for at least 9 years. Finally, he compared the different types of social memory deficits with the brain function in normal functioning, to see what differences existed among them. Using these brain imaging studies, he tested the hypothesis that cognitive disorganized people with ASD and ADHD in general can display the same cognitive impairment. He concluded that cognitive functioning is likely one of the most important markers of social functioning.
Brain imaging studies on social workers have shown that social worker cognition can be improved using nonverbal and nonverbal tests. Using brain imaging as a means to test this hypothesis, W.H. is currently conducting studies in young people by using behavioral and cognitive methods. In one such experiment, he has used “brain scans” to make an objective decision about whether to perform a social work task based on pictures, words, and images. He then found that social workers performed better on these tests than others with the same social functioning. Social worker reports of social work difficulties with autism often include those who are poor at social work or who have a low income (Akerlof et al., 2011).
Studies on people with ASD and ADHD, as well as those from other disorder centers, have found that ASD’s problems with social work are different from neurodevelopmental problems. This finding suggests that social workers may have different ways of solving problems. The reason may be because of their developmental limitations, such as the inability during development to understand social problems without having to rely on the help of others. In other words, the brains of people with autism and ADHD may differ from those of children, as compared to children with a more normal social functioning. It appears that deficits can be seen in several ways. In one sense, a disorder might have a specific neural structure, called a specific set of neurophysiological factors that regulate the brain that serves as a kind of cognitive system that controls our behavior and language. Studies have shown that developmental delay, which may reduce the ability to adapt and function in some instances, also has consequences for language development, as is evident from a 2006 study where an autistic girl learned about one word, “taste”, using a human tongue in social work training. In other words, a child who cannot read or speak has difficulty understanding how the word “taste” corresponds to the word “taste.” In the first of
Nikes products and marketing are geared towards younger and trendsetting customers. Marketing to this demographic