Essay About New Products And Volatile Times

How to Invest in Social Capital
These are volatile times. Disruptive technologies spawn
new products and markets daily-or at least it feels that
way-and organizations respond with constantly changing
structures. Businesses used to review strategies annually;
now strategy is on the table constantly. Mergers and
acquisitions are at an all-time high, throwing companies
together and tearing them asunder at an alarming rate.
These are virtual times, too. Most people used to work
at the office from 9 to 5 every weekday. Now, aided by
technology, work happens in every
imaginable configuration of time and
space. Telecommuters, virtual team
members, and laptop-toting road warriors
abound. Chances are, you are
one yourself or have a slew of them
working for you.
Luddites we are not. There are advantages
to volatility and virtuality.
Volatility spawns opportunity: for
every company crushed by new technology, a new one is
bom. And virtuality gives employees flexibility, just as it
gives companies the competitive weapon of being “out
there” in the trenches.
But volatility and virtuality erode relationships – its that
simple-which is why