The Role of Marketing Research in New Product Development – Research Paper – aida.nurtaeva
Search
Essays
Sign up
Sign in
Contact us
Tweet
Index
/Business
The Role of Marketing Research in New Product Development
Роль маркетинговых исследований в разработке нового продуктаThe role of marketing research in new product development CONTENTSAbstract Key words INTRODUCTION 3CHAPTER 1. NEW PRODUCT AND THE ROLE OF MARKETING IN PLANNING 51.1 The Role of new product development……………………………………………… 51.2 Strategy of the company for the implementation of a new product ………………….71.3 the Place of marketing Department in creating new products ………………………10CHAPTER 2. NEW PRODUCT DEVELOPMENT ……………………………………132.1 General understanding of marketing research new product …………………………132.2. The design of the product …………………………………………………………192.2. The design of the product ……………………………………………………………192.3. Packaging design and trade marks………………………………………………….. 202.4. Ensuring product quality and competitiveness assessment …………………………222.5. Assessment of market adequacy of the product …………………………………….23CHAPTER 3. STUDY OF FACTORS OF SUCCESS AND FAILURE OF A NEW PRODUCT ……………………………………………………………………………….273.1 Analysis of successes and failures when developing new products …………………273.2 success Factors of new products ……………………………………………………..29CONCLUSION …………………………………………………………………………..33References……………………………..………………………………………………… Abstract This topic is relevant for the domestic market of any country. The market is constantly changing needs of buyers and firms need to carefully track trends in demand and to take adequate measures to change of supply – improvement of old goods, taking into account the wishes of customers or the creation of radically new products that meet the previously non-existent need. All of these actions directly affect the achievement of the main goal of any company is profit, adaptation of a new product to market new product development.
The aim of this coursework is to identify and analyze the role of marketing research in planning new productKey words : adaptation , marketing , new product , strategy , development , design , success factors INTRODUCTIONMarketing is not just advertising and sales. Real marketing is not so much marketing, as the study of what to produce. In the ever-changing demands of customers, technologies and competitive environment the survival of the company depends on how successfully it develops and introduces to the market new products. The product became the main element of the societys activities since the age of division of labor. In order to make a profit to exist, any commercial enterprise has to produce its product or service, determine the price and to go with him to the market.In the ever-changing demands of customers, technologies and competitive environment the survival of the company depends on how successfully it develops and introduces to the market new products. However, after the new product goes to market, it can not be left to himself. It is necessary to apply the correct marketing strategies as it passes through the stages of its life cycle: birth, growth, maturity, and gradual displacement of the market with products that better suit consumer needs. Company which calculates a long time to preserve their market and to be profitable, to constantly renew the offer. The update includes a variety of activities to develop new products improving existing products, creating new and expanding the range of brands or increasing their numbers.This topic is relevant for the domestic market of any country. The market is constantly changing needs of buyers and firms need to carefully track trends in demand and to take adequate measures to change of supply – improvement of old goods, taking into account the wishes of customers or the creation of radically new products that meet the previously non-existent need. All of these actions directly affect the achievement of the main goal of any company is profit. The aim of the course is to identify and analyze the role of marketing research in planning new product.
Continue for 32 more pages »
Read full document
Download as (for upgraded members)
Citation Generator
MLA 7
CHICAGO
(2018, 01). The Role of Marketing Research in New Product Development. EssaysForStudent.com. Retrieved 01, 2018, from
“The Role of Marketing Research in New Product Development” EssaysForStudent.com. 01 2018. 2018. 01 2018 <
"The Role of Marketing Research in New Product Development." EssaysForStudent.com. EssaysForStudent.com, 01 2018. Web. 01 2018. <
"The Role of Marketing Research in New Product Development." EssaysForStudent.com. 01, 2018. Accessed 01, 2018.
Essay Preview
By: aida.nurtaeva
Submitted: January 7, 2018
Essay Length: 8,035 Words / 33 Pages
Paper type: Research Paper Views: 435
Report this essay
Tweet
Related Essays
J.C. Penney Marketing Research Outline
J.C. PENNEY COMPANY, INC J. C. Penney Company, Inc. Is one of America's largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services
404 Words | 2 Pages
Smith, Inc Market Research
Smith, Inc. and its consultants have worked together to determine particular popular industries in the Northern Arizona area in which to invest. We have
2,333 Words | 10 Pages
Marketing and Product Development Research
Marketing and Product Development Research Z-Wing is a manufacturer of commercial and military aircraft for the airline industry and governments. Janssen Aircraft is Z-Wing’s main
818 Words | 4 Pages
Role of Functional Departments - Marketing, Product Development and Manufacturing
Role of Functional Departments: -> THREE MAJOR FUNCTIONS: * MARKETING: Marketing has the responsibility for suggesting ideas for new products and for providing product specifications
433 Words | 2 Pages
Similar Topics
Market Research Secondary Research
Teenager Consumers Characteristics Roles Market
Get Access to 89,000+ Essays and Term Papers
Join 209,000+ Other Students
High Quality Essays and Documents
Sign up
© 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers
Essays
Sign up
Sign in
Contact us
Site Map
Privacy Policy
Terms of Service
Facebook
Twitter