Operation Optimize
Essay Preview: Operation Optimize
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Executive Summary
“Operation Optimize” is a project being developed by our new Director of Marketing Pat Lambert and our Vice President of Product Development Chris Martinas. Our goal is to launch this new venture by the end of the year. “Operation Optimize” is mainly focused on expanding the existing iScanner technology and its equipment into a retail setting. Kelly Thomas, our Senior Engineer and developer of the iScanner software is in total disagreement of this whole venture. My goal is to find a solution to this problem, so that AcuScan will remain to be a leader in the retinal security business.
“Operation Optimize” will depend heavily on the software and operating system of iScanner that is currently in place. Therefore, Pat and Chris believe that the new product will require minimal investment of existing time and effort. Their initial analysis suggests that this project will cost a minimum investment of $575,000 to market. The following is the projected change: software design and reprogramming $200,000, repackaging design and development $75,000, launch marketing $50,000, advertising costs $250,000. These numbers includes the cost of existing staff. A proposal from Chris and Pat showed that the expected return of investment in the first year made the above speculation very reasonable.
Kelly Thomas does not think the iScanner can be altered with these minimum requirements proposed by Pat. He does not believe that Pat understand the true process of developing a new product since Pat is in marketing and does not have a background in the subject. Kelly thinks Pat is only interested in spending the companys money and Pat feels that Kelly is not open for change as well as being unfair.
Kelly was not asked to be a part the original plan to develop the new product. Kelly developed the original iScanner software, and thinks that he is the expert on the whole situation.