Degree of Rivalries:drivers of Power Strategies1) Degree of Rivalries:Drivers of PowerStrategiesFew competitors, low threatThe competition in the industry is high. The company could engage in price cutting/ price war against the competitors since the chance for differentiation is very limited or they can also try to promote the image of healthy products or engage in price incentives promotions.

Large size of competitor, high threatIndustry sales growth slowly, high threatEasy to expand, high threatLess differentiation, high threatModerate fixed cost, moderate threatModerate exit barriers, moderate threatHigh Intensity of rivalriesAnalysisThe threat of segment rivalry is considered to be High with an average score of 3.71. The competitors in the industry are large-sized company having similar resources, targeting the same customer base, offering non-differentiated product. In addition, the industry has moderate growth rate in terms of sales. With no opportunities for differentiation, the players in the industry compete with each other by lowering the price and engage in price war.

Standard 1-3 years crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months 1 to 5 years crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months 1 to 5 years crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months

    Standard 1-3 years crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months 1 to 5 years crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months 1 to 5 years crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months crowdfund: Scams: the main threat of the competition is that they are too competitive.

  • Standard 5+ months 2) Potential Entrants:Drivers of PowerStrategiesHigh economies of scale, low threatThe product itself allows no more room for differentiation. However, Tipco could operate or engage in activities with Fruits provider who is protected by the government to promote the quality and increase in sales of Thai fruits. By doing this, Tipco can block new comers by having better publicity and brand image. Also to exploit from the opportunity of Economies of Scale to lower the unit cost as much as they could.

    Few product differentiation, high threatHigh capital requirements, low threatLow cost of switching costs, high threatDifficult access to distribution channels, low threatLow government regulation, high threatModerate to high threat of entrantsAnalysisThe threat of new entrants for Tipco is moderate with the average score of 3.5. For Food and Beverage Industry, the opportunity for differentiation is very limited which imposes high threat for Tipco. The product does not have any unique characteristic which is an advantage to those who want to enter the market. However, the new comers must be able to generate enough demand to be able to exploit the Economies

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