Essay About New Acquisition And Various Awards

Charles Chocolate Case
Charles chocolate is one of the best quality chocolate produces in its industry. Not only it has won
various awards for having the best taste chocolate, but also it has its loyal customers globally. It
operates out of a 24000 sq. foot factory which has about 130 employees (including management).
Charles Chocolates observed a huge hike in their sale season in the winter holiday season. There were a
few competitors in the market but Charles dominated a huge domestic market. A concern was that this
market was only in Eastern America. In order to increase sales, it was imperative to expand without
harming the traditional brand image of the company.
A new acquisition on Sandwich Heaven restaurant was perceived by the management to add value, but
after deeper analysis it was observed that the restaurant was actually involved huge selling and
administration costs. These costs led to reduction in liquidity for the company. Moreover, a few
operational and management issues were also affecting the smooth functioning and decision making
process for Charles. Under these conditions, the new director has been asked to double the size of the
company in the next 10 years.
In summer season the sales of chocolates was dependent on tourists. Since the tourism industry wasn’t
doing well, the sales dollar was reducing. However, a new market of ice-cream was observed. Two new
booths of ice-cream sales were doing really well.