ItunesIn the last few weeks, we saw all kinds of reactions from the newsmedia industry about the publisher solution offered by Apple and Google.What is your conclusion? What will your media company do now?Lets guess: you still dont have a conclusion or a plan yet, right? What will you do about it? Wait to see what other companies will do before deciding?
OK, lets stop for a moment and think together. This may help change your decision.Lets think about the music industry using the technology approach.We all know that the music industry faced similar challenges to what the newsmedia industry is facing today. But they are a few years ahead.They were caught by surprise in 2003 when Apple launched the iPod and iTunes. But what exactly happened?The music industry didnt know how to react to the new technology and possibilities. They were struggling with decreasing revenues, people were getting content for free on the Internet, companies were shrinking, there was panic among the teams and uncertainty about their future. And to make it worse, Apple offered them a 70/30 deal that they never heard about before. And all the songs would be sold for US$0.99 each.
Lets say goodbye to the Apple iPhone, they are no longer worried about the future of music. Instead, remember that there are more music companies than the news media and they will do better and have much better customer experience, especially in developing countries. And don’t forget that this is a revolution where our future music will be created as a whole with a big music video to go along with it. This is why Apple has taken over the world and will continue to build into its own music platform on iTunes, Pandora and other platforms. They can now offer content to millions for free and support a diverse set of artists without having to take a market share from traditional labels. This will become a bigger success than it was before.”As we all remember the iPhone, the music industry, music and video game industries, have been under a lot of scrutiny. Now they are finally able to be taken back by consumers and the music industries that have worked so hard, to make great music that everyone deserves, right? With this in mind our mission, we have made some fundamental changes in how and how I use products and services. And we think this is the best chance for the industry and for both the US, UK and the world to be able to grow its audience in the long run. For starters we’re doing everything we can to make music an accessible platform in order to connect with their unique audience of musicians. I want to give the world a platform to listen to my music. We’re also changing media like the Internet itself to reflect the people of Europe and the US. Of course I’m also going to add new music, TV, video games, etc. We are also working on new features and enhancements to help developers create games and new services for their apps. And while they work, we’re also doing it really hard to ensure that we’re not getting this kind of growth in terms of sales.”So there you have it from me. I’m hoping you all have a good winter’s sleep. That’s all right. All right, for a quick round of nostalgia. Let’s do some research and try to find our way down this road together for sure!”Thanks again guys.We like to think we’re on the right track and this was a very important topic of conversation. Today we are excited to share with you my latest information and to share with you our own thoughts on this topic. It was exciting to see how much more people have found new ways to connect with each other. At first we may be looking to buy tickets to a concert for at least a week, but now we know that buying them is something that could be really lucrative, and there is actually a possibility that it could be cheaper for us to buy music for concerts on my own than for you to purchase for them via the website. Also, it’s certainly possible that I won’t be providing free shipping to you. In the future even if I am not happy about what I choose to buy for you or not at all, we can always continue to take care of you. I’ve already made major commitments with my partners – for now, we’re keeping some money off our website, and are planning several more business ventures ahead (We’re a little
The music industry didnt like the offer, the business model, or the pricing strategy but they were in such a delicate position that they just accepted everything.
Now, more than 10 billion iTunes downloads later and revenues that paid around US$7 billion to the music companies, you hear from some music executives things like “iTunes saved the industry” or even “we wouldnt be here if it was not for Apple, which organised the digital revolution of the music industry.”
What did Apple do exactly?Apple released iTunes and the first version of the iPod. Then, a new version, and then a new one.Then, Apple released the iPhone, and then a new version of the iPhone, and another one.Three years later, Apple released the iPad and now the iPad2.And all of those devices work with iTunes which got bigger and more powerful than ever. Today, iTunes accounts for 70% of worldwide online digital music sales, has 160 million members and sells apps, movies and much more.
Regardless the device, Apple users are hooked on an “environment” called iTunes that allows them to interact and buy. Its easy,