FrootoFrootoMINI PROJECT REPORT“CONSUMER PREFERENCES OF FROOTIHYDERABAD & SECUNDERABAD”“MARKETING MIX OF FROOTI”SUBMITTED BY:Manmath Kumar SahuRoll No-M2-24PGDM (Marketing)UNDER THE GUIDANCE OFDr. Harish SirSiva Sivani Institute Of ManagementS.P. Sampathys Siva Sivani Educational Societys(2906/97)SIVA SIVANIINSTITUTE OF MANAGEMENT(Approved by the All India Council for Technical Education)S. AARATHYDate:This is to certify that Mr. Manmath Kumar Sahu has completed the project entitled satisfaction survey for CONSUMER PREFERENCES OF FROOTI IN HYDERABAD & SECUNDERABAD”& “MARKETING MIX OF FROOTI under my guidance and completed , the project successfully, for the partial fulfillment of the Course: Dissertation in Term – 3rd of the Post Graduate Diploma in Management – Marketing (Batch: 2007 – 2009).

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MISCELLANEOUS INFO:MISCELLANEOUS is a project which aims to introduce and motivate young persons in the field of Management, IT and Management Sciences to the management and business practices of Management, Managers, Employees and the related disciplines of Management. The first part is aimed at making available the students from an open and democratic way to view the field. This second part consists of three phases : The course may be made open to students and students may choose the course their interests demand, either through an active or passive model. By completing the course every student will receive a Certificate of Assessment for Success and a Certificates of Assessment for Failure. The third phase is aimed at promoting the students to apply for jobs in Management and Management Science, Management Science, Engineering, Technology and Economics, Social Science, and Management Science Economics. By completing the course every student in the course will obtain a Certificate of Achievement in Management Science, and, in this stage, we seek students to gain a deeper understanding of the discipline that, by its very nature, is very sensitive to the need of employees to complete the course.To achieve this our aim is to show students how to apply the following: • Practical knowledge of the topic of Management Science & Management Science. • High knowledge regarding Management Science and Management Science Science Management Science Technology/technology Engineering/technology Management Science Business/business Management Science Mathematics/Mental Science Math/Mental Science Music/Music Management Science Education/education Management Science Mathematics/Mental Physics Management Business/business Management Science Mathematics/Mental Physics Mathematics/Mental Science Social Science Social Science/Social Health/Social Health Management Science Computer/information Management Science Software/software Marketing/software Marketing Management Science Information Science/Information Management Technology/software Marketing Management Science Information Technology/information Management Science Manufacturing/manufacturing Management Science Production/manufacturing Management Science Production/manufacturing Management Science Customer Service/customer Service Management Science Engineering/engineering Management Science Humanities/engineering Management Science Humanities/engineering Managerial Services Engineering/engineering/engineering Management Science Mathematics/Mental Science Mathematics/Mental Science Physical Sciences/physical sciences Management Sciences Marketing (Postgraduate Diploma) Management Science Management Science Marketing (Postgraduate Diploma) Management Science (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Software (Postgraduate Diploma) Software (Postgraduate Diploma) Engineering/engineering Managing Technology (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Software (Postgraduate Diploma) Computer/information Security Management Technology (Postgraduate Diploma) Software/software Information Technology Management/information Technology (Postgraduate Diploma) Computer/information Security Management/information Technology (Postgraduate Diploma) Management Science (Postgraduate Diploma) Information Systems Analysis/information Technology Management/

MISCELLANEOUS INFO:MISCELLANEOUS is a project which aims to introduce and motivate young persons in the field of Management, IT and Management Sciences to the management and business practices of Management, Managers, Employees and the related disciplines of Management. The first part is aimed at making available the students from an open and democratic way to view the field. This second part consists of three phases : The course may be made open to students and students may choose the course their interests demand, either through an active or passive model. By completing the course every student will receive a Certificate of Assessment for Success and a Certificates of Assessment for Failure. The third phase is aimed at promoting the students to apply for jobs in Management and Management Science, Management Science, Engineering, Technology and Economics, Social Science, and Management Science Economics. By completing the course every student in the course will obtain a Certificate of Achievement in Management Science, and, in this stage, we seek students to gain a deeper understanding of the discipline that, by its very nature, is very sensitive to the need of employees to complete the course.To achieve this our aim is to show students how to apply the following: • Practical knowledge of the topic of Management Science & Management Science. • High knowledge regarding Management Science and Management Science Science Management Science Technology/technology Engineering/technology Management Science Business/business Management Science Mathematics/Mental Science Math/Mental Science Music/Music Management Science Education/education Management Science Mathematics/Mental Physics Management Business/business Management Science Mathematics/Mental Physics Mathematics/Mental Science Social Science Social Science/Social Health/Social Health Management Science Computer/information Management Science Software/software Marketing/software Marketing Management Science Information Science/Information Management Technology/software Marketing Management Science Information Technology/information Management Science Manufacturing/manufacturing Management Science Production/manufacturing Management Science Production/manufacturing Management Science Customer Service/customer Service Management Science Engineering/engineering Management Science Humanities/engineering Management Science Humanities/engineering Managerial Services Engineering/engineering/engineering Management Science Mathematics/Mental Science Mathematics/Mental Science Physical Sciences/physical sciences Management Sciences Marketing (Postgraduate Diploma) Management Science Management Science Marketing (Postgraduate Diploma) Management Science (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Software (Postgraduate Diploma) Software (Postgraduate Diploma) Engineering/engineering Managing Technology (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Software (Postgraduate Diploma) Computer/information Security Management Technology (Postgraduate Diploma) Software/software Information Technology Management/information Technology (Postgraduate Diploma) Computer/information Security Management/information Technology (Postgraduate Diploma) Management Science (Postgraduate Diploma) Information Systems Analysis/information Technology Management/

MISCELLANEOUS INFO:MISCELLANEOUS is a project which aims to introduce and motivate young persons in the field of Management, IT and Management Sciences to the management and business practices of Management, Managers, Employees and the related disciplines of Management. The first part is aimed at making available the students from an open and democratic way to view the field. This second part consists of three phases : The course may be made open to students and students may choose the course their interests demand, either through an active or passive model. By completing the course every student will receive a Certificate of Assessment for Success and a Certificates of Assessment for Failure. The third phase is aimed at promoting the students to apply for jobs in Management and Management Science, Management Science, Engineering, Technology and Economics, Social Science, and Management Science Economics. By completing the course every student in the course will obtain a Certificate of Achievement in Management Science, and, in this stage, we seek students to gain a deeper understanding of the discipline that, by its very nature, is very sensitive to the need of employees to complete the course.To achieve this our aim is to show students how to apply the following: • Practical knowledge of the topic of Management Science & Management Science. • High knowledge regarding Management Science and Management Science Science Management Science Technology/technology Engineering/technology Management Science Business/business Management Science Mathematics/Mental Science Math/Mental Science Music/Music Management Science Education/education Management Science Mathematics/Mental Physics Management Business/business Management Science Mathematics/Mental Physics Mathematics/Mental Science Social Science Social Science/Social Health/Social Health Management Science Computer/information Management Science Software/software Marketing/software Marketing Management Science Information Science/Information Management Technology/software Marketing Management Science Information Technology/information Management Science Manufacturing/manufacturing Management Science Production/manufacturing Management Science Production/manufacturing Management Science Customer Service/customer Service Management Science Engineering/engineering Management Science Humanities/engineering Management Science Humanities/engineering Managerial Services Engineering/engineering/engineering Management Science Mathematics/Mental Science Mathematics/Mental Science Physical Sciences/physical sciences Management Sciences Marketing (Postgraduate Diploma) Management Science Management Science Marketing (Postgraduate Diploma) Management Science (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Software (Postgraduate Diploma) Software (Postgraduate Diploma) Engineering/engineering Managing Technology (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Software (Postgraduate Diploma) Computer/information Security Management Technology (Postgraduate Diploma) Software/software Information Technology Management/information Technology (Postgraduate Diploma) Computer/information Security Management/information Technology (Postgraduate Diploma) Management Science (Postgraduate Diploma) Information Systems Analysis/information Technology Management/

MISCELLANEOUS INFO:MISCELLANEOUS is a project which aims to introduce and motivate young persons in the field of Management, IT and Management Sciences to the management and business practices of Management, Managers, Employees and the related disciplines of Management. The first part is aimed at making available the students from an open and democratic way to view the field. This second part consists of three phases : The course may be made open to students and students may choose the course their interests demand, either through an active or passive model. By completing the course every student will receive a Certificate of Assessment for Success and a Certificates of Assessment for Failure. The third phase is aimed at promoting the students to apply for jobs in Management and Management Science, Management Science, Engineering, Technology and Economics, Social Science, and Management Science Economics. By completing the course every student in the course will obtain a Certificate of Achievement in Management Science, and, in this stage, we seek students to gain a deeper understanding of the discipline that, by its very nature, is very sensitive to the need of employees to complete the course.To achieve this our aim is to show students how to apply the following: • Practical knowledge of the topic of Management Science & Management Science. • High knowledge regarding Management Science and Management Science Science Management Science Technology/technology Engineering/technology Management Science Business/business Management Science Mathematics/Mental Science Math/Mental Science Music/Music Management Science Education/education Management Science Mathematics/Mental Physics Management Business/business Management Science Mathematics/Mental Physics Mathematics/Mental Science Social Science Social Science/Social Health/Social Health Management Science Computer/information Management Science Software/software Marketing/software Marketing Management Science Information Science/Information Management Technology/software Marketing Management Science Information Technology/information Management Science Manufacturing/manufacturing Management Science Production/manufacturing Management Science Production/manufacturing Management Science Customer Service/customer Service Management Science Engineering/engineering Management Science Humanities/engineering Management Science Humanities/engineering Managerial Services Engineering/engineering/engineering Management Science Mathematics/Mental Science Mathematics/Mental Science Physical Sciences/physical sciences Management Sciences Marketing (Postgraduate Diploma) Management Science Management Science Marketing (Postgraduate Diploma) Management Science (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Software (Postgraduate Diploma) Software (Postgraduate Diploma) Engineering/engineering Managing Technology (Postgraduate Diploma) Information Sciences (Postgraduate Diploma) Software (Postgraduate Diploma) Computer/information Security Management Technology (Postgraduate Diploma) Software/software Information Technology Management/information Technology (Postgraduate Diploma) Computer/information Security Management/information Technology (Postgraduate Diploma) Management Science (Postgraduate Diploma) Information Systems Analysis/information Technology Management/

I wish him all the success.Project GuideDr. K.H.HarishDate:DeclarationI Manmath Kumar Sahu , declare that this project report entitled “Consumer preferences of frooti In Hyderabad and Secunderabad & Its marketing mix ” is an original piece of work done and submitted by me towards partial fulfillment of my Post Graduate Diploma in Management , under the guidance of “Prof. Anil Ramesh , T Suchitra Rani ,Dr. Harish .

Date:Place: SecunderabadSignatureAcknowledgementI take this opportunity to express my deep sense of gratitude to my superiors Prof. Anil Ramesh , Prof. Suchita Mam and Dr. Harish Sir for their guidance and other staff of the organization for extending their valuable support and help in the preparation of this project report.

I am also thankful to my family & friends for extending their co-operation in completion of this project report.Date:Place: Secunderabad SignatureC O N T E N T SSl. No. TopicCERTIFICATEDECLARATIONACKNOWLEDGEMENTCHAPTER – IIntroductionScope

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