Innovation and Technology / Big and Tall Apparel
Innovation and Technology
Product/Service Innovation Description (Idea)
Mountain Clothiers takes pride in offering fashionable apparel to people of size. Mountain Clothiers works together with designers and vendors offering fashionable apparel that is no longer limited to regular sized customers. This company is unique by offering specialty sizes including pants with a waist size up to 80 inches and inseams from 24″ to 40″ long, shirts up to size 12X and shoes up to size 23 with widths of up to 9E wide. Mountain Clothiers offers apparel sizes starting where the competition ends.
Product/Service S-Curve Analysis
The products that we propose to carry would fall into Category 1. Category 1 states that it is a new solution to an old problem. The problem that has been identified is how to bring innovative fashion designs to customers of size. Mountain Clothiers has teamed up with specialty designers and vendors in order to turn wishful thinking into reality. Designers and manufacturers have been procured in order to offer specialty sizes in the most minimum of quantities. Being able to accomplish this will bring apparel beyond the boundaries of the typical black, blue and gray offerings. Color and enhancements will only help to catch the eye of the consumer. This product falls midway between the planning and execution phases.
Product/Service Innovation Value Proposition (Benefits)
The products carried develop value just by their being in existence. Many items especially when it comes to fashion are here today and gone tomorrow. Consumers are not used to finding products of desire and quality in the sizes that are offered. By offering extended sizes this company responds to a niches wants and desires. It is especially noticed in womens sizes where in the past products of size were geared toward male customers were the only ones offered for women that require extended plus sized apparel. The innovations offered by this company will be well received as this markets demand will finally be fulfilled.
Product/Service Innovation Implementation (Conversion) Plan
The path to a successful opening of a new Mountain Clothiers facility begins 60 days before a customer is allowed in the door. Awareness of the store is promoted by word of mouth as well as making the event newsworthy. The advantage of this type of “backdoor” advertising is aimed at getting people talking.
In order to create interest, promoting product lines and brand names are the next step