Motorbike Micro Analysis
[pic 1]Price & MarketMotorbike marketin Vietnam[pic 2]December 11th 2014Lecturer: Minh NguyenGroup: 1Team number: 1Duong Can Thanh – s3500498Bui Minh Nhat – s3462765Nguyen Thi Ngoc Hanh – s3446675Nguyen Ngoc Phuong Vy – s3479854Nguyen Thao Vy – s3479857ContentsI) Introduction II) Major brands and suppliers of motorbikes in Vietnam III) Substitutes of motorbikes IV) Structure of motorbike market in Vietnam V) Potential suppliers enter/leave the market a) New suppliers enter the market b) Major suppliers leave the market VI)
VII) Price control on the market of motorcycle in Vietnam a) Price ceiling b) Price floor c) Tariff VIII) References IntroductionVietnam is the world’s fourth highest motorbike market, which has 38 million registered motorbikes, just after China, India and Indonesia. Masayuki Igarashi, general director of Honda Vietnam, reported that the market is facing challenges and may decrease in the near future because demand for motorbikes is declining. Therefore, motorbike manufacturers have started to decrease price in order to attract more customers. An article on TUOITRENEWS (2014) claims that the number of motorbikes sold in 2013 is just 2.8 million, reduce by 10 percent and 15 percent in 2012 and 2011 respectively (Figure 1).