Pr Buzz Factor
Essay Preview: Pr Buzz Factor
Report this essay
The PR Buzz Factor
This information then allows us to frame objectives for your company, let’s say three objectives, that would be specific, measurable, achievable, relevant and have deadlines.
organizational goals
business objectives
marketing/sales objective
service-delivery or brand/product objectives
communication objectives
people who we are talking to;
the community at large — living near or affected by your business
employees, managers and practices
customers — past, present and future
money market — shareholders, investors, banks and insurers
distributors, agents, wholesalers and retailers
potential employees, consultants and agents
opinion leaders, media and press, activists, lobbyists
Measurement and evaluation
every national newspaper featured the website on more than one occasion
increase in the number of registered users
increase in the number of hits per month
most searched website
YOUR SECTOR:
Profile of market or sector: size, dynamics, trends
Circle the words in bold that apply to you:
Is your market big, medium-sized or small?
Is it a fast-changing or slow-changing market?