ProposalProposalNAME(S): _______ ____________ Programme: GROUP NUMBER: _1_ (Monday morning, 1; Tuesday morning, 3;Tuesday afternoon, 4; Wednesday morning 5)Topic Description (use up to 2 pages maximum if necessary)Specific Business Problem:With the development of economy and network technology,many business on the Internet spent very widely in the late 1990s.The challenge for an online retailer is not simply to bring the customers in the door,but also to keep the customers coming back for future purchases.Research Question(s):What are the drivers that influence the customers to be repeat customers to an online retailer?The case of the customers in two big online retailers—Amazon & eBay.
Units of AnalysisTwo big online retailers—Amazon& eBayInvestigative questions, Link to 3 articles and to possible data collection (you can organize this as you wish).Gagan Mehra (2014)states that the quality,efficiency,service,and reliability have an influence on its adoption.Reliability is defined following Chiou and Pan(2009).And Alba and Hutchinson (1987) states the price is an important factor to attract customers come back to buy more.The framework after preliminary reading is shown below.[pic 1][pic 2][pic 3][pic 4][pic 5][pic 6][pic 7][pic 8][pic 9][pic 10][pic 11][pic 12][pic 13]P1.There is a positive correlation between Quality and the Intention of repurchase from Amazon/eBay.
A. Good Customer service.Good customer service is a major part of the reason for successful acquisition. Customer service leads to higher revenue, better service and, as a result, higher sales/market share of products sold.2. The Quality of the products sold by Amazon/eBay is measured based on the customer’s needs with what the customer paid.5. If the value of the product was not based on customer needs the customer would be asked to buy that product from Amazon.6. Quality would be tracked using the Product Cost Index in the User Interface.7. Quality can also be tracked in an objective manner by a number of items on the User Interface.8. Quality is tracked by product design.9. Quality can be tracked by sales/store sales in a linear or linear fashion with a focus on the most popular product category.10. An objective value is a measure of “quantity” that expresses the ability of the company, the user and the products sold during a sales process to reach a given quantity or, at the most, its value for value.12. Value can be measured not only by price but all of the customer’s needs including quality, quantity, and, possibly more, even the use of an Amazon logo or other symbol.13. Quality metrics include performance, reliability, price and the efficiency of their placement in Amazon’s customer experience.14. Quality metrics are a form of measurement to show the customer’s preferences.15. Quality metrics can be displayed directly on a website directly or indirectly.16. Quality metrics are not a measurement when you buy and are a data piece to a database, and may not be used at the time of purchase.17. Customer service for Amazon makes some people like to buy from Amazon.18. Quality measurements for Amazon do not represent the customer’s needs but rather the user’s needs.19. Quality measures include average sales performance and price and not the customer’s needs.20. Quality measures for e-Commerce should be used as the base measurement in order to find the “best” product category on Amazon/eBay.21. Quality measures should be presented at the lowest price possible without making Amazon overly expensive.22. Quality measures should be used to measure good customer service, and not price.23. Quality measures for Amazon are not as good as quality measures for e-commerce or products.24. Quality measures are not good indicators of their effectiveness as they do not provide customer satisfaction.25. Quality measures for Amazon should not be used in a marketing cycle to build advertising revenue in order to establish a revenue sharing advantage for the retailer.26. Quality measures