Overview of Game Sotre
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GAME (BEDFORD STORE)
LOCATION
The store is located in between H. Samuels (Jewellery store) and Bhs (department store)
Woolworths (can be seen as a major competitor) is located two stores down from Game
Opposite Game is Officers Club (male clothing store)
WINDOW DISPLAYS
Two major windows on either side of the entrance
In each window-2 hanging graphics and a special offer graphic stuck to the windows
Open back displays to allow view of store from the outside
Two towers in each window of stacked boxes of new games released. Placed by each hanging poster
Spot lights above each poster to illuminate
ENTRANCE
Wide doorway for entering and also exiting the store
Dark pink carpet leading into the store and throughout
In the door way is a presentation board placed in the middle informing customers of the ÐŽÒhalf term offersÐŽ¦ in store
STORE ATMOSPHERE
(same criteria as ZahraÐŽ¦s store analysis)
CUSTOMER FLOW: There is no signage to direct customers however the way the store is laid out creates an isle as you walk in-customers then digress neatly in between the fixtures to their desired areas
STORE LAYOUT
Layout and customer flow shown in attached illustration
Displays and layout manipulate the directions of the customers
Prominent focal points highlighting offers and new releases
Xbox-green text on black boarder, playstation 2-blue boarder, pcÐŽ¦s-white background with black text, offers/promotion-highlighted with orange
PRODUCTS
Products neatly displayed and in full view
Priced clearly either with a dark pink sticker on product or ticketed on the shelves
Products displayed on shelves or displays
Reduced items clearly marked