The Xbox 360
The Xbox 360
The Xbox 360
Has it in point of fact been five years? A basic ensure of the calendar reveals that yes, indeed, the Xbox 360 is blowing out five candles on its cake this week (a task my non-slimline model will have little difficulty with once the fans get going), but its hard to accept the fact that Microsofts concave champion has been around for half a decade at this point.
Not, of course, that my definite Xbox 360 has lasted half a decade. Sadly, if the consoles hardware is remembered for any one thing in future, itll almost definitely be the atrocious failure rate of early versions. A huge percentage of early adopters no longer have their original consoles in working order, and a hugely expensive repair programmed and the ultimate launch of redesigned hardware was required to salvage Microsofts bruised reputation as a hardware vendor.
Yet still if the Red Ring of Death has now entered into gamer vernacular – and certainly wont be remembered quite as fondly as the quirks of earlier consoles, such as turning your PlayStation on its side or blowing on the cartridge pins of your SNES – its hardly stopped the relentless march which has installed Microsoft comfortably ahead of Sony in terms of installed base.
Bluntly, thats not a position numerous commentators expected the company to find itself in. From the outset, it was extensively agreed that the Xbox 360 was going to be a much more serious prospect than the original Xbox had been – that Microsofts second console launch would be vastly different to its first, reflecting both the tough lessons learned from the Xbox and the strong relationships with third-party developers and publishers built in the previous half-decade.
Either expressly or tacitly, though, most people seemed to agree that the race was still Sonys to lose – and even if Microsoft had a year-long head start, and some of the noises coming out of Sony Computer Entertainment (or at least, the increasingly arrogant pronouncements of now-former PlayStation boss Ken Kutaragi) werent entirely encouraging, it seemed unthinkable that Sony would slip up so badly as to give Microsoft a long-term lead.
However here we are, five years down the road, and the PlayStation 3 is still playing catch-up to the Xbox 360. Sometimes it erodes the lead, at times the gap widens, and as the installed bases both rise, the difference between them becomes less statistically significant – but from a psychological point of view, Microsoft can puff its chest out and proudly proclaim that it only took it one trial run before it produced a console that could bypass Sonys best effort.
Of course, the thing that no one quite foresaw five years ago wasnt so much that the Xbox 360 would do well – even turning in a Sony-beating performance – but rather, the possibility that Nintendo might knock both of them into a cocked hat. Thats exactly what happened, of course. Microsoft and Sony, and their individual fan-bases, love to talk about how the Wii is in decline right now, but all the flapping jaws in the world cant cover for the fact that Nintendo is still a dominant force in videogame hardware, with a commanding lead in installed base and regular top placing in monthly sales charts in key territories.
That wasnt part of the game plan. It almost certainly hurt Sony more than it hurt Microsoft, of course, because the PlayStation was a brand with a lot of cachet among casual gamers, whereas the Xbox was always going to make its mark with the core gaming audience first. The one-two punch in the early on years for PS3 was a combination of Nintendos strength and a crucial weakness in Sonys position, with the firm trying to prop up the (admittedly still very healthy) PS2 business and thus left with limited options for fending off a dual-pronged assault from Microsofts high-tech, core gamer friendly system and Nintendos low-tech, family friendly, disruptive approach.
This week, although, we can forget for a moment about the external market forces which have led us to this strange position in the games business, and focus on Microsofts achievement. Regardless of what Nintendo did right, or where Sony went wrong, Microsoft