How Do the Media Influence Females?How Do the Media Influence Females?How do the media influence females?Images of female bodies are everywhere. Women, and their bodies, sell everything from food to cars. Women’s magazines are full of articles urging women to fit a certain mold. While standing in a grocery store line you can see all different magazines promoting fashion, weight loss, and the latest diet. Although the magazines differ, they all seemingly convey the same idea: if you have the perfect body image you can have it all…the perfect marriage, loving children, great sex, and a rewarding career. The media, whether TV, print, or Internet advertising, seems to play a huge role in influencing women of all ages; from adolescence and teens, to women in their twenties and thirties, as well as menopausal and post-menopausal women. Of course, American females take the information differently depending on age, life experiences, and where they are in their lives. Today we will examine the influence the media (TV, print, the Internet, and advertising) has on the American female’s feelings toward her place in society, as well as her sexuality, self-esteem and body image, and physical health.
The media is a pervasive and ever present entity in the lives of Americans. It has a strong influence on females and seems to bring meaning to their everyday lives. Social Comparison Theory posits that “people will (at some point in their lives) compare themselves and significant others to people and images whom they perceive to represent realistic goals to attain” (2005). We look to the media to help us explain the world around us. Without always knowing it, we make automatic comparisons of ourselves and situations in our lives after seeing images either on TV or in magazines. Then we are motivated to attain these goals and expectations the world has now put on us.
The media has been selling what women should look like for many years. In the 1890’s the look of the day for women was a plump body and pale complexion, which represented wealth and an abundance of food and a refined indoor lifestyle. Once we hit the 1900’s, women’s magazines were going for the corseted, hour-glass look. Then in the 1920’s, the flat-chested, slim-hipped flapper became vogue. During the 50’s and 60’s it was the sultry, full-figured shape of Marilyn Monroe that graced the magazines. In the 70’s and 80’s, the taller, thinner look, with no visible body fat and highly toned muscles were promoted in the media. The early 90’s were full of waif-like figures such as Kate Moss, as well as the youthful preteen look in adult women. The late 90’s was the time of narrow hips and large breasts, which were a rare combination without the help of breast implants.
Today’s mass media presents thousands of images and messages daily that portray the “ideal” body image. This marketing technique not only pushes the “ideal” female body to the forefront of society, but it also identifies and defines this body type. Look at any cover of Cosmopolitan or Shape magazine and you will see a picture of a beautiful woman with an “in-shape” body, flawless complexion, perfectly done make-up, no wrinkles, etc. Why do you think that is? The beauty sector is a multibillion dollar a year industry. Companies such as Revlon, Cover Girl, Maybelline, and L’Oreal are concerned with the bottom line, and to sell their beauty products they imply that females should use these products to improve their looks and enhance their sexuality. These magazines appear to be saying to American females that if they are to be beautiful and appealing, they should emulate the beauty of the airbrushed pictures of models in the magazines and they must use the products that are being featured in the advertisements. This premise is further portrayed or expounded throughout women’s magazines such as Cosmopolitan, Vogue and Good Housekeeping. These magazines did not contain any articles entitled “Big is Beautiful” or “Flab is Fabulous.” Is it possible to be beautiful without these products?
Although the fashion trends may have started with women, we are noticing that our young adolescent females are starting to adopt and follow these trends as well. It seems that younger females are more apt to believe that most everything they see in the media is realistic and attainable, and they try to mimic what they see on TV or read in magazines. They also tend to watch TV shows like One Tree Hill, Laguna Beach, and Gilmore Girls. Why do our young females look to these fictional characters for real life answers? Do they see these characters as role models? One has to wonder if they believe that if they mimic how these characters look and act they will belong and then they, too, can have the same outcome the characters do. How many times have you walked down the street and seen an 8- or 9-year-old girl wearing something that
? Is she a real girl? What is it that drives one to look at something that appears to suit their taste and is just a fantasy, and so on? It’s hard to know if there are any of these and whether they are being intentionally manipulated or if they are just natural phenomena; it makes you wonder because they are so easily understood. The fact that I’ve seen some young women get dressed only in casual clothing and in such a fashion that could mean they are part of an elaborate, intricate plot is amazing. In my experience it seems to me it has no bearing and probably is just not happening.
You seem to have a strong impression of yourself as an individual. How does this influence your interactions with others?
I think that our young girls are very very aware of themselves, what they are feeling, and a lot of them respond by being much cooler and more optimistic.
How well does the dress and behaviour of the young females compare, as well as what does that mean for the rest of you?
Well, I think it helps that the clothes look very realistic, and a lot of the older women in my group say they believe that they are more human when dressing properly and are ready to look human. I would say they are quite happy with that.
What about your own body? Do you consider yourself to be an extremely physically strong woman—the one who dresses like every other person?Â
Oh, really?
Just a little bit.
There’s also the possibility that other girls might look at you in one way or another and wonder how you are doing and who you are looking at. It really doesn’t look like that.
Any advice for young female women looking to try to succeed at college?
You can always ask for advice on how you can make a career in one sport that your parents and peers know are popular in your district, just because it sounds interesting or entertaining. But maybe you need to look at something more for your own personal gain and not to be seen by your peers. If you are successful in one sport, which one is it, what are your preferences? I really don’t know. I suppose I would rather look at something that is interesting or that is just fun, I guess 」
Well, I guess that’s kind of what I’d expect from you, anyway. 」
I don’t know how to reply to that kind of questions. 」
Oh, how often have you seen girls go to the mall for lunch. Does this give them some idea of what I am about to share with you?
Yeah, but they would sometimes go out and pick up a bunch of fresh goods and then go to a nice restaurant. I guess if they ask what that is, they just usually say they don’t know. 」
Actually it’s really, really interesting. 」
I do know that girls in my groups go