Essay About Mass Market And Carnival Cruise Lines

Sdv Statement 7 Hdh Carnival
SDV ONLINE STATEMENT:
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In your P.E.R.F.E.C.T. report (policy statements) team DEFEND their own motion (i.e. as Prop.)
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TEAM DETAILS
TH / AM: AM
Team no: 5
SDV coach:
English lecturer: hpb
Date submitted: 12-3-2011
CHECKLIST
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COVER PAGE: (This page)
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Part 1:
Executive summary:
Summary of report (Situation, main theories applied, conclusions & recommendations)
Policy statements only
Part 2:
PROs & CONs chart:
Presents arguments FOR & AGAINST your teams motion.
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Part 3:
P.E.R.F.E.C.T. report:
(For POLICY debates only) as explained in the English 3 Workbook.
Policy statements only
Part 4:
References:
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Part 5:
Appendices:
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SDV ONLINE STATEMENT:
Carnival Cruise Lines should continue focussing on the mass market
Part 1: Executive summary
Conclusion
Definitions:
Mass Market : The mass market is the group of consumers who occupy the overwhelming mass of a bell curve for common household products, i.e. they could be tagged as being “average”. Yet, this group consists of such a wide variety of people, their desires towards a certain product may be totally different from each other. Often competition to supply the large market is fierce, but relatively easy to enter because of the mass amount of consumer park