Maruti Manufacturing
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Name of company-as you decide
Location- Vapi, Gujarat- Manufacturing , Pan India- Sales
Nature of activity (production/service-details)-details of whether the company is product or service oriented and a brief introduction
Production , Manufacturing and sales.
Maruti will be replaced by name of the company
Maruti Udyog Limited (MUL) was established in February 1985, though first car being manufactured in 1987 based on car which at the time was the only modern car available in India. Our only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 2 Million vehicles. Maruti Suzukis are sold in India and various several other countries, depending upon export orders. The company exports more than 30,000 cars annually and has an extremely large domestic market in India selling over 500,000 cars annually.
Services:-
After sales maintenance: – 3 free services and then paid services.
Insurance assistance to customers owing the companies vehicles
Road side assistance (24*7)
Financial service for the buyer which assists in buying of new vehicle.
Buying and selling options of used vehicles provided to customers.
Driving school as a part of corporate social responsibility.
Give some names for the various models
Information about products/services- as decided by you:
Hatchbacks:-
Terra (e,u variants) price range:- 250000-340000
Serra (e,u,d variants) price range:- 380000-570000
Notchback:-
Serra V (e,u,d variants) price range :- 420000-610000
Sedan:-
Neo (x1,x2,x3 variants) price range :- 640000-860000
Zest (x1,x2,x3 variants) price range :- 740000-980000
SUV:-
SUV Z1(x1,x2,x3) price range :- 930000-124000
MUV:-
Etra(e,u,d) price range :- 590000-670000
Heavy Motor:
Pickup trucks FORCE- Rs 800000
Q)Scope of activity (markets-production/sales quantity)-which are the areas/market you are catering to- this would give an idea about the production estimates for planning
We mainly cater to middle, upper middle and lower upper class segment.
The scope of the market :-
Yr 2011
Total car production:-
3,038,332
Commercial vehicles :- 888,185
Sales in india
Total cars 2010-11 2,520,421
Commercial 2010-11 676,408
Exports
Cars 453,479
Commercial Vehicle 76,297
Q)Production capacity v/s budgeted production- what is the maximum capacity estimated and the above level of production takes up what percent of the maximum capacity?
Production Capacity: 650000 units
Budgeted Production:600000 units
Budgeted production takes up 92.30% of the maximum capacity.
Budget period- what is the time period for which you are estimating the activity/production/sales, etc.
One financial year
Background for budget period- not needed now.
Activity financials:
Q)Details of