Sales & Marketing Strategy of Reliance Communication in Comparison with Vodafone
Sales & Marketing Strategy of Reliance Communication in Comparison with Vodafone
Comparison Sales & Marketing strategy, Reliance Communication Vs Vodafone
Reliance Communication
Vodafone
Customer Generation: Tapping Internal Resources
Targeted internally first set of customer from his existing 50,000 employee and more than 3.3 million shareholders and offered 10 connections at discounted price and package.
Dhirubhai Ambani Entrepreneurship Program:
Created a new model, a new breed of entrepreneurs as channel partners who are committed to acquiring new customers and creating a new experience and satisfaction for customers. As well as contributing to society.
Set up of WebWorlds:
Partnership & Sponsorship at various shopping malls, books fair, community functions, Retail stores, Gas stations, Hotels and Kiosks etc.
Bundle packages with purchase from HP, Music World, Timex, FabMall, PlanetM etc.
National wide product demonstrations
Advertising:
Branded as IndiaMobile to cash in on Patriotic feelings.
Brand name embossed on the handset,
Utilizing world cup cricket tournament to create advertisement for masses and showcasing power of telecommunication services to make it “Kabhi mobile, kabhi computer”.
Build huge public relation.
Utilize every media vehicle, TV channels regional channels, Newspaper, Huge signboards at all prime locations.
Usage of Cricket & Bollywood icons.
Rworld:
Product differentiation by mixing data applications with voice through RWorld.
Multiple applications on Live News, City Guides, NDTV,CNBC,Aaj Tak, Video Songs, Ring tones, exam results, astrology and stock prices etc.
Price:
Vodafone make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users with various pricing structures to suit different customer groups.
Innovate and deliver customers total communication needs.
‘Vodafone live! Enhanced by picture