Market ResearchEssay Preview: Market ResearchReport this essayDuring the third stage, Kudler Fine Foods will try to obtain problem specific information regarding their growth. During this process, the researcher attempts to learn what consumers think or how they will act regarding a specific topic. In relation to Kudler Fine Foods, obtaining primary information from marketing research may include a survey of potential customers within potential growth areas. It would not be in Kathy best interests to expand her business into an area where consumer demands are very low. Utilizing surveys would provide an idea of potential customer perception of a gourmet food shop within their community. The survey would ask specific questions which weigh customer feelings toward a local gourmet food store. Surveys can be administered via personal communication, email, mail, or phone, and would gain information within a population sample.
Kathy is known for her fast-food burgers that, when sold to consumers at a location near the North end of Los Angeles, can often turn into something of a phenomenon compared to the convenience stores in some of the U.S. cities. (Photo: File Photo )
Market SearchEssay Preview: Market SearchReport this essay
Based on customer feedback, Kudler Fine Foods hopes to be able to inform its potential customers about all aspects of their experience and grow their business from zero to a size manageable. Following a few years in business, the company expanded its reach into the U.S., with a successful first-quarter of 2009.
Market SearchEssay Preview: Market SearchReport this essay
For Kathy’s next move, she’s looking to hire a market researcher and get her into the business of finding people to fill her niche as it grows. She’s interested in finding out what consumers think of a gourmet burger or sauerkraut sandwich. She hopes to see a market interview with Kathy’s staff or a sample interview with customers and then sell the products she can produce at market locations.
Market SearchEssay Preview: Market SearchReport this essay
For the third stage, Kathy is looking to get her hands on a high quality product (say, an apple or fruit). If she achieves that goal, she’ll see in the comments above an opportunity to buy a high quality item from a gourmet. Once Kathy’s first purchase is made, the product is placed into production and the buyer’s name is sent to her. Kathy, as always, uses a pseudonym to protect her identity if possible.
MarketSearchEssay Preview: Market SearchReport this essay
Market SearchEssay Preview: Market SearchReport this essay
In the days before the new product launches, Kudler Fine Foods plans to purchase the products from the grocery store business. This means the company will have to pay for the cost of their growing business from zero to the size affordable to the people who use them. Since sales start at the $80 limit each year, Kathy prefers using the online, which means there is no need to book the first time. For more info, email Kathy and tell her what you do and how you do it.