The Marketing Mix
Essay Preview: The Marketing Mix
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Dear Sir,
I am here by applying for this website because it will help and support me in my learnings.
This position meets my aspiration and I look forwards to bring in my role positive behaviour, team work attitude, sound thinking and experience to ensure I have a positive impact on the business as a whole.
I am a 31 years old Beninois, MBA in Marketing-Communication with over 9 years of sustained experience in Trade and Brand/product marketing management, across different FMCG industries (Tobacco, Beverages and Telecoms). High knowledge and conduction of markets research projects as well as marketing activities in West African markets: NIGERIA- GHANA- COTE DIVOIRE- BENIN- TOGO- NIGER- MALI & SENEGAL.
I remain assured to have a significant contribution in this knowledge sharing platform by bringing my experience together with the team support and organisation culture.
Below an overview of my pedegree
From Sept10 till Now: ETISALAT -Bénin (Moov).
Marketing Strategy and Planning Manager
Responsible for Organisation marketing strategy, provision of in-depth business analysis, advising on business key opportunities and areas of investments to sustain growth.
Custodian of marketing plan & planning process (business meetings), budget, pricing & business cases, Geo-marketing concept, Marketing Intelligence & Research, activities roadmap, and churn management initiatives via CVM tools (Customer Value Management).
Setting-up of a Geo-marketing approach in tracking and reporting performances of each BTS site based on defined KPIs. This improved our network expansion investment priorities.
Built strong Business cases for revamping existing offers (Moovvivo for Mass market & MoovIn for youth) which have led to brand repositioning with regards to perception.
From July08 to Aug10: BRITISH AMERICAN TOBACCO -Nigeria Ltd.
Francophone West Africa VFM- Brand Executive
Responsible for managing VFM brands in West Africa countries (7 markets) to assure company objectives are aligned with the marketing strategy and results are delivered.
Custodian of the Brand plan, marketing strategy, budget control, as well as programmes and activities definitions. Creative & activation agencies management.
Definition, management and implementation of launch strategy of Craven A in Benin Republic, Craven A Light in Niger Republic, Rothmans-Royals and L&B