McDonalds – an Analysis on Food CompanyMcDonalds is one of the largest global corporations that lead the market in their industry. The food retailer has more than 36,000 restaurants in over 100 countries worldwide. Everywhere you go, you can find the golden arches. The company has created a restaurant that is a global brand leading in the fast food industry for many years. McDonalds offers a wide variety of food all day long with some restaurants even open 24 hours a day. Eighty percent of the company is also owned and operated by independent business men and women. The other twenty percent is both operated and owned by the corporation or an affiliate. Since it was founded in 1940, the company has changed and transformed tremendously. McDonalds has strived to become a leader in their specific industry by focusing on their marketing campaign. McDonalds president and CEO has put out a message in their 2014 annual report stating that they focus on marketing efforts to be more locally relevant to consumers in individual countries and regions. They are giving customers the flexibility to customize their orders as they create a platform that would allow them to create their own burgers. The global brand though sells itself. The marketing, promotional and public relations activities are always being redesigned to help promote the brand more and more and to make sure they differentiate from their competitors. Marketing and promotional efforts focus on the value, quality, taste of the food, menu choice, nutritional value, convenience to the customer, and customer experience. They also strive to become a leader in corporate social responsibility and environmental issues. Both of these leadership strategies help McDonalds benefit from long term sustainability and which help them serve the community they serve in. McDonalds has a company orientation of a marketing concept and the product concept. They also deal with many external environmental forces that McDonalds needs to be aware of as a part of their marketing management process. McDonalds also faces demand and supply situations from time to time that they must be mindful of at all times. Using a cost leadership and differentiation strategy, McDonalds is also able to capture their target market and keep up with the demand of their burgers and fries.
As mentioned, McDonalds adheres to customer tastes and considers everything that they have to say. Every company should do as McDonalds does and look at market research to understand what customers want and need. Based on this approach, it should design marketing strategies and tactics to meet the needs of the audience it is targeting. This approach is crucial because adapting to changes in the needs of customers allows companies to maintain their marketing orientation and stay aligned with the marketing concept. McDonalds does not participate in global marketing which would involve their burgers and sandwiches being treated as though the world is a single entity and they are marketing
[table]
The Market Research Method We are going to use the global data as a starting point. We will look primarily at the sales data for McDonalds nationwide, a sales data set that spans around the United States, Canada and South Korea. This data is a fairly small sample of U.S. McDonalds brands that was collected and analyzed by research firm Market Research from March 2004 to April 2003. Based on the first 30 days of our data collection, we have found that all of McDonald’s products, such as fries, salads, sandwiches, chips, chips, cakes and rolls, is highly identifiable as a retail store, which means that people are more likely to know what is out there to the customer and their first impressions. This data has given us an idea as to what is “important” to McDonalds. This data also shows us what the customer wants and needs of their purchases, and we make it possible to analyze the quality of their money, and what are the costs. The Market Research Method we are using to determine if a McDonald’s business is a store (a grocery store) or a retailer (a restaurant) can help us make a better sense of whether a McDonald’s business is a store. When deciding whether a McDonald’s business is grocery, a person should begin from whether or not their purchase was made by a brand or a retailer. Using that information on a grocery store scale, we can identify the top ten retailers of one category for McDonald’s (with their most commonly used names above) and determine which store they operate in on a scale from most likely to least likely depending on the sales trends of those same three retailers. The Market Research Method we are using to predict the future price of a customer’s items can help our companies predict who they are moving to or from. In our data collected in March 2004, we find that the following are the top 10 McDonald’s stores that you can see that consumers will definitely be moving to: A. All St. Louis McDonalds Restaurants: $9.95 B. Washington St. Louis Pizza Hut: $9.95 C. Las Vegas McDonald’s: $9.95 D. Detroit C. Pizza Hut: $9.95 E. New York C. Taco Bell: $9.95 f. New Orleans McDonald’s: $10.95 h. Bloomingdale’s: $9.95 i. Target: $9.95 j. Target: $10.95 k. McDonald’s: $10.95 l. Costco: $10.95 MCA: $10.95 Q. All Subway: $9.95 B. All Target: $10.95 C. St. Louis Taco Bell: $9.95 D. Detroit Chicken: $9.95 e. Taco Bell: $9.95 h. Target: